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Retrospective: Dior’s Ad Campaigns

  • May 17, 2013
  • Erica Leibner
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Dior, the celebrated French fashion house best known for its embodiment of timeless elegance, has created some of the best fragrance and beauty ad campaigns of all time.

Typically employing an old-world aesthetic, their campaigns are breathtaking – usually featuring one well-known model or actress set in a scene fit for a queen. The epitome of luxury, we can’t help but gush over these gorgeous masterpieces.

Natalie Portman – Miss Dior Chérie

Natalie
Photo courtesy of Beauty Sorority

Fabulously French – roses, black chiffon, clawfoot bathtubs – this cinematic campaign is as dreamy and romantic as they get. Simple yet seriously impacting, it won the hearts of many, ladies and gents alike. Plastered everywhere (magazines, television, billboards and beyond) the storyline revolves around Portman and her charmed life, with her gorgeous man and her quintessential high-ceilinged Paris apartment – where the breeze always comes in through large open windows, and all days are sunny and set in spring.

Kate Moss – Dior Addict

DiorAddict

Featuring Kate Moss as It Girl about town, perpetually followed by flashing lights and hoards of attention, this campaign brilliantly portrays what being iconic really means. Seen being chauffeured along the Seine from one glamorous event to another, this blonde bombshell was perfectly cast as the starlet who the whole world can’t help but want a piece of.

See the video here.

Charlize Theron – j’adore DiorCharlize

The tapping of high heels on architecturally impressive marble steps sets the stage for this stunner of a commercial. Wrought iron gates, chandeliers and gilded gold surround Charlize as she prepares to walk the runway. With nods to legendary ladies Marilyn Monroe, Grace Kelly and Marlene Dietrich (who emerge via spliced footage), this campaign is fiercely female. Definitely a bit bolder and more empowering than many of its predecessors.

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  • Charlize Theron
  • Christian Dior
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  • Famous Dior Campaigns
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Erica Leibner

A lover of forward-thinking small businesses, good design and modern art, she can usually be found scouting the city for the next big thing. To see what she's up to or learn more check out her website http://ericaleibner.com/.

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