I am not afraid to admit that Tom Ford is my favourite designer in the whole world, and even though the man is no longer at Gucci, he’s the reason why I still feel connected to the brand. (Side note: there’s a Tom Ford outlet like no other in Woodbury, New York that rocks my financially challenged world.) When Gucci was dwindling in sales and slowly slipping into the ranks of “has-been” fashion houses in the early ’90s, a young Ford stepped in and sexed up the label, making it the powerhouse brand it is today. Liz Taylor and Princess Diana may have made the label a celebrity-coveted brand back in the day, but today, it’s actually the men who are making Gucci’s famous double GG logo the OG of the red carpet. Next generation A-listers like Robert Pattinson and James Franco consistently rock hot Gucci suits in bold colours at film premieres, and they manage to look like dapper 21st century gents whether they wash their hair or not. Here’s a look at the top Gucci ads for men…
Sure, you can argue that this ad isn’t for men, but take a look at it again. See what I’m sayin’ here? This ad may have been in Vogue, but it imprinted the Gucci logo on the minds of men everywhere simply by putting the logo on one of the most coveted things in the history of the world. This ad came out right near the end of Tom Ford’s reign at Gucci in 2003. It didn’t appear in many magazines thanks to its controversial content, but it’s still one of the most talked-about ads to date. Gucci responded to the backlash by saying that the fashion house is “known for brand leadership and cutting-edge imagery” and that the advertisement was “intended to be the ultimate ironic pun for a sexy brand in a logo-led age.”
Gucci Guilty Pour Homme
I don’t even know what Captain America’s logo looks like, but it may as well be the double G, if you ask me. Chris Evans has never looked so hot as in this photo, and the guy practically wears a spandex bodysuit for a living. Sure, there’s no guaranteeing that wearing this fragrance will land you a sexy girl like Evan Rachel Wood, depicted here, but I definitely dated a guy a lot longer than I intended to once because I saw this bottle in his bathroom.
Gucci by Gucci Sport
When James Franco isn’t doing his PhD at Yale, filming experimental films or doing art installations, he sometimes models. And if you’re going to dabble in modeling like a true Renaissance man, it may as well be for Gucci. I can’t even write about how this ad makes me feel because it’s explicit and will be uncomfortable for my mother to read, and she reads everything I write. (Hi Mom!) For all the smack that gets talked about James Franco’s art, let’s just take a moment to behold the art that is James Franco. Damn.
Christmas is just gonna have to take a back seat to Gucci in the case for owning the rights to red and green, and this ad reminds me why. The brand’s official colours are so damn powerful, I would join a cult if this ad asked me to. Sure, the glasses might not be for everyone, but you’re going to check out the Gucci section next time you’re shopping for sunglasses, and that’s the point.
This classic Gucci ad from 2009 starring model Benoni Loos stands out for me simply because… well just look at him. There’s no need to be a superstar actor or musician if you’re wearing this suit. Maybe clothes don’t make the man, but in this case, do you think this guy is really going to walk into a job interview and not score the gig?