Heterosexuals are apparently all about anal and butt play in general in 2015. Is there an anal sex revolution going on and are you missing out? Vv Magazine explores the backend…

There’s no question that last year earned its reputation as the “year of the butt.” Even before Kim Kardashian’s naked behind went viral on the cover of Paper Magazine’s #BreakTheInternet issue, world-famous trendsetting bible Vogue Magazine declared 2014 the year of the rear. Although Vogue has historically made a name for itself canonizing the latest fashion styles to sweep the nation, this year — in the fashion-heavy month of September no less — Vogue contributor Patricia Garcia wrote about the latest aesthetic phenomenon to transition from fad to trend in the article, “We’re Officially in the Era of the Big Booty.” While Vogue didn’t exactly touch on what our mainstream love affair with buxom backsides means when it comes to our bedroom antics, the magazine did credit the early music video work of Jennifer Lopez as initiating our love of all things bootilicious. If J.Lo’s curves dizzied the mainstream after a decade of waif models and heroin chic poster girls like Kate Moss, Lopez’ lady-lumps merely trailblazed the butt to where it’s at today. These days, Nicki Minaj’s big butt anthem “Anaconda,” a remix of Sir Mix-A-Lot’s one-time shocking dancefloor booty-shaker “Baby Got Back,” doesn’t seem so unapologetically raw. The truth is, we like big butts, and we cannot lie. But if we love them so much, and we’ve certainly sexualized them, what exactly are we doing with them?

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It’s no wonder, then, that anal sex has suddenly become a hot topic in the mainstream — and apparently in everyone’s bedrooms at home. Yes, that’s right. Straight people love anal in almost equal proportion to their love of staring at photos of voluptuous butts. Is it really that much of a surprise? We could list a number of studies that seek to prove this point — that the heterosexual community is suddenly all about the bum in the bedroom. The CDC, for instance, recently noted that 44% of men and 36% of women have had anal sex, which is drastically higher than even a decade ago. But all studies really do is prove we’re open to talking about all things butt-related when it comes to our sex lives. Essentially, more people are telling the truth in surveys, and more graduate students and professors are doing surveys about bums.

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That said, the media’s still not fully comfortable addressing the sexual revolution of the behind, and not just because Google keeps penalizing purveyors of content about sodomy because apparently the search engine still recognizes the word “anal” when followed by the word “sex” as a dirty term. Really, Google? Truthfully, we’re still breaking the ice with our backsides. Maureen O’Connor’s New York Magazine article, featured in The Cut, gave readers a heads-up about the sexual/backside content in her story right off the bat with the title, “Warning: A Column About Butt Play.” Details Magazine took a more macho approach to the subject matter in Peter Rubin’s “Is Anal Sex The New Deal Breaker?” Both articles, however, suggested that anal might just be the new oral for straight people but, as Vv Magazine’s very own dating columnist Ask Dating Guy noted in “Ask Dating Guy: Are Straight People Having More Anal Sex?“, anal has always been a beloved bedroom activity of straight and gay people alike. It’s not new that heterosexuals are having it; it’s new that we’re finally talking about it. That’s likely to happen when it’s been considered a criminal activity for centuries of tyrannical Puritanical reign, and religious and political hidden agendas. Check out Ask Dating Guy’s full column for a complete history of anal, but here’s an excerpt that summarizes most of Western civilization’s love affair with the buttox:

“The Cole’s Notes of anal sex in Western history goes a bit like this: Heterosexuals and homosexuals have always been having anal sex, but religious groups as well as leaders of civilizations/countries saw the practice of sex for the sake of having enjoyable sex as a threat to their survival. People needed to procreate in order for them to survive both time and other opposing forces who could potentially have bigger numbers. This carried, of course, over to North America where anal sex was a crime right up there with witchcraft in Puritan communities (who desperately needed to maintain a population just to keep their new community from dying out before it even began), and its practitioners — gay or straight — were put to death. If straight couples were having anal sex, they certainly weren’t talking about it, and its association with evil carnal sins led to the taboo status that still pervades today. The fact that it’s barely talked about in straight communities is why its often viewed socially as a “gay” sex act, and why many straight men worried that the desire to have anal would threaten their masculinity complicated the issue.”

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The proof is in the pudding, so to speak, or at least in the sales of sex toys marketed for butt play. Harnesses, anal-specific lubes, dildos, and butt plugs are featured on almost every sex store website online, which suggests that the stigma of anal as dirty and even criminal is finally subsiding. You can blame porn if you want, or you can thank it for making the derriere the new frontier in bedroom frollicking. Those who think the rise in anal sex among heterosexuals is unhealthy tend to either be religious fanatics or under the impression that women don’t enjoy it. They’re clearly also under the impression that straight men aren’t also being penetrated with dildos and butt plugs. The rise in strap-on sales alone isn’t just the result of the gay community having more disposable income, FYI. According to Katrina McKay, CEO and founder of Ohhh Canada and well-known “sexpert,” straight couples are purchasing strap-ons with less timidness and in more frequency than ever before. It doesn’t hurt that the digital era has led to many straight men finding out about the P-spot online — then turning to butt plug purveyors to get the tools they need to stimulate it.

“We all have lots of nerve endings in and around the anus, and stimulation here is very pleasurable for both men and women,” says McKay. “Ohhh’s customers tend to come in or come online looking for toys to use to warm up for anal sex, and many use a small butt plug or an anal vibrator to relax those areas before engaging in penetrative sex with their partner. I do find that most heterosexual women that I’ve met were introduced to anal play by a partner (male or female), but many now enjoy anal play in all kinds of ways — with a partner, during masturbation, using anal toys while being penetrated vaginally.”

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Not using lubricant can lead to an uncomfortable experience, but the beauty about our new-found honesty when it comes to anal sex is that people are finally talking about the do’s and don’ts of it like we would any other romantic activity. So has our love of the butt finally come full circle, so to speak? The mainstream’s current obsession with all things backside has certainly opened up the conversation about entering through the back door in the bedroom. It’s up to you whether you want to explore the area sexually, but the good news is that you’ll have more and more material available online to research it before you decide what your “position” is.

What do you think about the rise of anal sex in 2015? Do you think more straight people are having it? Let us know in the comments below or tweet us at @ViewTheVibe.