San Rafael ’71
Canada’s first recreational cannabis brand has launched as the country draws closer to the legalization of marijuana.
Created by MedLeaf Corp., San Rafael ’71 is a brand inspired by the classic 70s cannabis history and culture of California. It aims to please cannabis savvy adults who appreciate authenticity, quality and good times.
And to celebrate of the brand’s launch, comes a limited-edition beer. Partnering with Amsterdam Brewing Co., the 4:20 Pale Ale is the first of what will be many products under the San Rafael ’71 brand. And it is also an homage to the history of 420.
History Behind 420
Now, 420 isn’t just a meme. Historically, 4:20 p.m. is the time of day five students in San Rafael, California would meet up, get high, and look for a mythical abandoned marijuana crop. But today it shares its symbolic name and meaning with the 4:20 Pale Ale.
“In a further nod to 4:20, San Rafael ’71 4:20 Pale Ale contains 4.20% alcohol by volume and 42 IBUs,” says Jeff Carefoote, CEO of Amsterdam Brewing Co.
Now before everyone gets too excited about getting high off of beer, remember, marijuana isn’t legal in Canada just yet. So 4:20 Pale Ale contains no cannabis in its ingredients list.
But imitation is an art. The taste and flavours of the beer “will [still] take you back to where it all began and introduce Canadians to the spirit of adventure, exploration and freedom at the heart of 4:20,” says Darren Karasiuk, VP Strategy at MedReleaf. It’s the perfect beer for cannabis lovers to “enjoy while they wait.”
And until that wait is over San Rafael ’71‘s 4:20 Pale Ale, is available in 473ml cans at The Beer Store, Amsterdam Brewing Co. locations and 40 bars and clubs in Ontario.