Vv Magazine’s industry insiders and undercover scenesters fill you in on the best first-hand gossip from Hollywood, the media, and everything in between. A column that will make you lust for more… who are we talking about? We don’t tell – but we see and hear things and like you, we gossip about it. Check in every Wednesday for the latest from Scene & Heard!

Kylie Jenner discovers makeup artist on Instagram
Juice factor: 7/10

And you thought the Kardashian clan only used Insta for selfies! Kylie Jenner might be the youngest of the bunch and is clearly enjoying her moment in the limelight, but she’s sharing the wealth with we regular folk. The 18-year-old reality star recently hired 19-year-old Ariel Tejada to be her makeup artist just by sending her a message on the social media platform. So apparently all those YouTube beauty tutorials you’ve been taping aren’t such an embarrassing idea after all.

Rihanna is launching a beauty line
Juice factor: Hells yeah!

Speaking of celebrity beauty, Rihanna sets fashion and beauty trends like regular people eat breakfast — at the start of every day. Although celeb beauty gets a bad rep, the “Stay” singer’s fragrances are actually insanely sexy, so we can’t wait to see what she makes the next beauty “do.” She quietly bought the ‘Fenty Beauty’ trademark last year — Fenty being the singer’s actual last name.

Kanye West’s VMA speech makes a civilian hit a financial jackpot
Juice factor: 8/10

Kanye West has never seen a microphone he didn’t like, so while his 12-minute VMA speech on Sunday in which he announced plans to run for president was certainly epic, it wasn’t exactly surprising… except for 24-year-old Tramall Ferguson who happened to randomly buy KanyeForPresident.com five months ago on what he insists was just a whim. He’s now allegedly being offered $80,000 for the domain. Man, somewhere newly bankrupt 50 Cent is kicking himself…

We can smell a phony social media person from a mile away, but this Toronto socialite couple certainly takes the cake for manufacturing happiness despite their crumbling relationship. We’re not exactly sure why the two are so worried that living in separate homes will upset whoever they think stalks them online, but they’re putting on a valiant effort to post about their ever-so-perfect life together despite being on a break.

Cameron Diaz pregnant?
Juice factor: 8/10

The Sweetest Thing actress has already raised a few eyebrows by covering her notoriously-flat tummy with looser fitting clothes as of late, but the biggest hint that the 43-year-old might be pregnant with her first child came from her new hubby Benji Madden. On Monday — a day after Cameron’s birthday — the Good Charlotte twin uploaded a picture of himself and his bride — clearly taken on #selfie mode: “Happy Birthday to my Beautiful Wife My best friend and Everything else- there’s so much I could write.” Everything else? We think we get the picture…

With TIFF around the corner, we’ve been happy to see more and more Toronto-based PR firms finally branching out into celebrity repping instead of leaving it to the Hollywood powerhouses. That said, some have a much better sense of how to make a star than others — um, headshots that don’t look like they were shot at Jostens, for one. That said, this local celebrity who is starting to gain traction internationally has been feeling out the Toronto publicist scene, eager to work with someone who can make him an even bigger star. Although he almost signed with a very notable PR firm, he backed out of the deal last minute, causing a serious rift between himself and the powerhouse at the helm of the star-making operation. It’s not like he had a better offer — he did opt for a less-than-stellar option instead — so why the sudden change of heart? Apparently, the change of heart in question is far more complicated…

What had your blood boiling and your mouths gasping from this week’s Scene & Heard column? Leave us your thoughts in the comments below or tweet us at @ViewtheVibe.

The Scenesters

Vv Magazine’s industry insiders and undercover scenesters fill you in on the best first-hand gossip from Hollywood, the media, and everything in between. Got some hot tips? Email us at info@viewthevibe.com