In addition to giving us beauty lovers the ultimate selection of products to choose from, Sephora also strives to make moves that foster meaningful change in today’s social climate. Each month the beauty retailer chooses a new Beauty Insider Charity Partner in which they receive donated points from members which are then transferred into dollar amounts. It’s just been announced that Sephora Canada’s July Charity Rewards partner is the legendary Toronto LGBTQ2S community hub, The 519.
The Importance of The 519
For over 46 years, the centre has been providing members of the transgender, queer, and non-binary communities with essential programs, services, and supports.
“We’re thrilled to be partnering with The 519 as our July Charity Rewards partner. As the largest LGBTQ2S community centre and service provider in Canada, The 519 is creating an essential and meaningful impact within LGBTQ2S communities and we’re honoured to be supporting their important work through our Charity Rewards program,” said Debbie McDowell, Director of Communications & Social Impact, Sephora Canada in an email to View the VIBE.
The program allows customers to exchange 500 points for a $10 donation, 1,000 points for a $20 donation, and 1,500 points for a $30 donation. Since August 2020, Sephora Canada has raised over $275,000 for their Charity Partners.
Sephora Canada has also launched Bold Beauty classes to help inspire fearlessness in expressing one’s gender identity. The classes are free and are taking place virtually until they can resume safely in Sephora Canada stores. These events are all about instilling a sense of confidence as they hands-on and focus on application techniques and products that help folks look and feel their best.
Featured Image: The 519