Recently Simu Lui best known for portraying Shang-Chi in the 2021 Marvel Cinematic Universe film Shang-Chi and the Legend of the Ten Rings expressed his love for Toronto in a new Destination Toronto Campaign. A recent Destination Toronto’s U.S.-facing marketing campaign titled ‘You Gotta See What We See’ featured five passionate Torontonians, with Simu Liu being one of them.
You Gotta See What We See used simple video storytelling to welcome viewers to see the city through their lens, highlighting the variety and individuality of Canada’s largest city.
This Destination Toronto campaign is the first campaign focusing on major U.S. consumers since 2019.
In 2019, Toronto saw almost 2 million American travellers who took nearly $1.36 billion in spending to the 6ix.
You gotta see what they see
In addition to Liu, the campaign also features Chef and owner of DaiLo, Nick Liu,; Digital host for the Toronto Raptors, Mariah Amber,; A Dakhota and Odawa content creator who emphasizes on Indigenous history, representation, cultural appropriation, and sustainable brands, Santee Siouxx and host and reporter on CTV’s ETalk and CP24 Breakfast Television, Sonia Mangat.
The videos each take a first-person approach to storytelling and feature the insider’s best-loved spots in the city, their perspectives on what makes Toronto different, and stories about what they love about the city.
Liu says Toronto played an integral role in the launch of his career
“I am thrilled to be a part of this campaign, sharing my love of this city. I owe everything to the arts and theatre scene here; It’s an incredible community for the exchange of ideas, cultural perspectives and extraordinary stories.”
President & CEO of Destination Toronto, Scott Beck says Toronto is best experienced by connecting with its people.
“Our role is to share the stories from this incredible city – in this case directly from those who know and love Toronto best – to fuel curiosity and inspire exploration,”
“Our new campaign, You Gotta See What We See, is a video content series developed to amplify the voices of Toronto insiders, sharing their diverse and authentic local perspectives on what they love about the city.”
The You Gotta See What We See campaign runs until October 2022 and targets the major cities of New York/New Jersey, San Francisco/San Jose, Chicago and Washington D.C. with the main objective of building brand awareness and encouraging travel to Toronto.
Toronto’s visitor market is a crucial economic engine for the cit and have created more than $10 billion in financial interest and supported 70,000 jobs in 2019.