Fall is just around the corner, and that means we’re getting a lot closer to the new year. With the new season approaching it’s the perfect time to revamp your wardrobe. If you’re looking to add some new shoes to enhance your fall style then check out Aldo’s Fall 2021 collection.
Sometimes, adding new items to your wardrobe can give you the confidence boost you need. That’s why Aldo is encouraging their audience to showcase their next steps in becoming the best version of themselves in their new campaign, ‘Stepping Into Next.’
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Stepping Into Next
Last year Aldo launched their Step Into Love fall campaign with a TikTok dance contest that received over 5.4B views. This year, the brand’s theme focuses on self-confidence. The goal is to inspire others to embrace their individuality, be proud of how far they have come, and be optimistic about the future.
“The campaign celebrates individual and collective next steps since shoes don’t just tell a story about what you’re doing in a given moment, they also tell a story about where you’ve been, where you’re going and who you may become along the way”, said Daianara Grullon Amalfitano, Senior Vice President ALDO Brand. “We’ve really made a point to listen to our customers and learn where they’re at in life, so we want to celebrate that and encourage our #ALDOCrew to show us all the ways in which they’ve made transitions, even if just in small ways”.
Join the Aldo Campaign
You can showcase your “next step,” by submitting a video to Aldo’s global social media contest on Instagram. The brand invites you to make Instagram Reels or Stories highlighting a recent “next step” you’ll be taking to make positive changes in your life. The video can be about anything from letting go of a bad habit, checking an item off your bucket list, or achieving a longtime goal.
If you’re stuck on what to make, you can look for inspiration from Aldo’s previous campaign Step Into Love or check out TikTok to see the latest transitions that are trending. When making your content, make sure to use the @aldo_shoes original sound (Sofi Tukker – Purple Hat), tag @Aldo_Shoes in your video and include campaign hashtags #StepintoLove and #StepIntoNext. The winner of the contest will receive $5000 towards their next chapter.