Canadian brand Knix, known for its leak-proof underwear, swimwear and bras, has just expanded into the activewear space. As if this new launch isn’t exciting enough, the brand has also partnered with supermodel Ashley Graham to be the very first global brand ambassador.
Knix and Ashley Graham
As a longtime fan of the brand and how it celebrates inclusivity, the partnership was a natural fit. Knix Active is available in sizes XS-XXXXL and if the lightweight fabric doesn’t impress you, the leakproof technology sure will. Don’t believe me? The brand put it through intensive testing and found that it can absorb up to 3 tsp of liquid which not only protects you from sweat but also acts as backup against pesky period leaks.
“I’ve been a huge supporter and customer of Knix for a few years now,” said supermodel and entrepreneur Ashley Graham. “As a long-time fan of their sports bras, I was initially drawn to Knix’s innovative approach to the intimates category and the strong community they’ve built. More importantly, they’re a brand that aligns with my values. I believe all bodies are beautiful in all stages of life, and Knix has consistently proven that they do, too. Together we can continue to create purposeful change in the intimates industry.”
Knix’s Superior Activewear
It’s clear that Knix has thought out every aspect of the design for this collection. In addition to the brilliant leak-proof technology, the bottoms were designed with support zones in the thigh, glute and calf areas as well as a high-rise waistband. The material has a unique 4-way stretch and bonded seams lie smooth against the skin and prevent chafing so you stay comfortable all day long.
“Ashley is known for being a trailblazer in the fashion industry and she embodies what it means to live unapologetically free,” explains Knix Founder & CEO Joanna Griffiths. “This is at the heart of everything we do at Knix – creating an authentic and meaningful connection with our community.”
Also included in the collection are the Good to Go High Neck Seamless Bra and HiTouch High Rise Legging, and HiTouch High Rise Short, which is available in sizes 28-44 and cups A to H. Plus, the brand’s iconic Catalyst Front Zip Sports Bra is now available in extended sizing to an H cup.
Ashley started out as a fan of the brand but in addition to becoming the face of the campaign, she has grown to become an investor as well. You’ll see Ashley appear as the face of future Knix campaigns but she will also participate in larger initiatives like the Life After Birth Project. This project highlights birthing experiences and postpartum journeys. Additionally, Ashley will also partner with the brand’s design team on new collections starting in 2022.
Griffiths adds, “The introduction of our activewear category was the perfect project to announce this long-term partnership. Together we are bringing to market an incredible collection with an even stronger message behind it – we don’t move by anyone else’s standards, we move for us.”
Ashley Graham isn’t the only badass babe joining the Knix family. The community also includes Board Certified Pediatrician & Elite Athlete OBGYN Dr.Chimmy, Body Advocate and Influencer Sarah Nicole Landry of @TheBirdsPapaya, and Indigenous Fashion Designer Lesley Hampton. What we love so much about Knix, besides the fact that they’re a local Canadian brand disrupting the market is that the brand’s diverse ambassadors all have at least one thing in common — they all started out as Knix customers.
Featured Image: Knix