When you think of cannabis stores and dispensaries, images of Cheech & Chong and giant pot leaves probably cross your mind. However, it doesn’t have to be that way. Now that cannabis is legal and folks are warming up to either smoking or tucking into an edible, the idea of entering a headshop is being completely reimagined thanks to brands like Superette. And just wait until you see their newest cannabis shop that just opened.
For those not familiar, Superette is a cannabis brand that implements fun and unique designs as well as lots of personality into everything they do. The brand is only a few years old but in a short time, Superette has made a name for itself and is constantly working on disrupting the industry.
The brand currently has a few stores in Toronto and Ottawa but its newest retail concept is their first express retail shop called ‘Sip “N’ Smoke’, located on Dundas West across from Trinity Bellwoods Park. The store has a super fun and vintage convenience store feel complete with a sunny colour palette and old-school white and yellow checkerboard tile floor, paying tribute to beloved convenience store brands.
Adding to the charm is the cafeteria-like aesthetic that is in place of a menu. Customers shop with their eyes and are aided by a ‘budtender’ who grabs a tray and heads down the line.
“We’re thrilled to finally be opening our doors in one of the most iconic spots in the city, despite the steady influx of cannabis shops in the neighbourhood. It was important for Superette to show up in a way that is uniquely ourselves. Welcome to Sip ‘N’ Smoke, the perfect parkside shop.”– Mimi Lam, Chief Executive Officer
The kiosk may be on the smaller side, weighing in at just 690 square feet but it’s proof that size might not matter at all. Sip ‘N’ Smoke houses everything you need if you’re looking for high times in the park. Offering an assortment of just a curated selection of ready-to-consume pre-rolls and beverages as well as merch like vintage Much Music-inspired speakers, blankets as well as lighters, grinders, and papers, you can find it all here.
Also available for purchase are Superette’s brilliant carry-out containers so that you can easily transport your goodies to the park.
It’s clear that Superette stands out in an oversaturated cannabis market. What’s more, is that the brand works tirelessly to develop connections with its neighbouring businesses. This brings us to what could be the best feature at the Sip ‘N’ Smoke kiosk — the direct line to sandwich haven Lambo’s Deli. Using the custom-made sandwich phone, you can order the limited-edition “Superette Super Stack” that’ll more than satisfy your munchie cravings.
There’s even a super fun Super Slots machine where you can win cute prizes like rolling papers and other goodies.
Wondering what’s next for Superette? Keep your eyes peeled for additional retail concepts, that include upcoming locations at Stackt Market featuring Superette’s new SuperMarket concept, as well as an upcoming Superette SnackBar and more.
Superette Sip ‘N’ Smoke is located at 994 Dundas St W and is open Mon-Wed 10 AM-9 PM, Thur-Sat 10AM-10PM, Sun 11AM-8PM.
Featured Image: ALEX LYSAKOWSKI