Luxury active wear is having a fashion moment, and we have people like Brittany Morris-Asquith to thank. As the Assistant Designer for Titika Active Wear, Morris-Asquith is the reason why the hot yoga studio near you suddenly seems more like haute yoga. We caught up with the designer extraordinaire to find out more about her dream job, the latest trends du jour, and what she does in her off time…
Tell us a bit about yourself. What should people know?
My name is Brittany Morris-Asquith, Assistant Designer for Titika Active Wear. I studied Fashion Design & Business in Toronto and started in the industry with a fashion accessories agency. It wasn’t long before I came across Titika Active Wear, admiring its positioning as a brand and for its unique direction in the market. With Titika, I saw the opportunity to implement my creative eye for design and grow my skills with the company, and as they say, the rest is history! It’s been amazing to be a part of such an innovative team and work with such technologically advanced fabrics.
Why do you think luxury active wear is having such a fashion moment?
At the beginning, I think it was more about the health-conscious movement and the realization of how important it is to be active. Since then, it has evolved into people recognizing that just because these products are made to get sweaty, they shouldn’t have to sacrifice your style and need for quality. People want to have products that are going to last, allow them to look and feel good, and provide endless versatility for their everyday busy schedules.
What makes Titika so unique for a luxury active wear line? What is it that customers keep coming back to Titika for?
We like to always keep it new and fresh. We of course have our basic pieces, but the majority of our styles completely change from season to season. I think that creates excitement with our customers because they haven’t experienced that attention to detail and trends with a lot of other active wear companies out there. We see the same people checking in each week to see what innovative, fun pieces we have next.
Pick one of your favourite items from the fall 2014 collection and tell us three different ways to style it that are fashion-forward…
I have to pick the Notradame Leggings. They are made with Supplex fabric, which offers wicking, quick-dry and a 4-way stretch, and also feature lace panel inserts for detailed breathability. In an active environment, they are great for hot yoga (think air-venting without the need of booty shorts), and are easily paired one of our tanks or bras. Dress them up with our Titika Pipa sweater and a pair of your favourite booties for an effortlessly chic daytime look. For cocktails later on, just add some great heels, a tank, and blazer.
What’s always in your beauty bag?
A great lipstick and liquid eyeliner.
What are your favourite ways to stay active and why?
I love high-energy classes and group sports like volleyball. With a busy schedule, if I can socialize and be active at the same time, then I’m all for it.
What celebrity would you most like to see wearing Titika one day and why?
We’d love to see Titika on a fearless celebrity like Kendall or Kylie Jenner. They have such different styles from one another, but they are always confident and edgy in their own unique way.
What’s your favourite spa or service?
I love getting my nails done and, of course, a massage…. Who doesn’t love a good massage?
What’s your favourite restaurant and why?
Oh, that’s a hard one! I love going for dinner and there are so many great options to choose from in a city like Toronto. I’d have to say that I’m currently enjoying Gusto 101 for their gourmet take on traditional Italian dishes – they have an amazing heated patio in the winter, which is a nice plus too!
Let’s get social for a moment. How do we stay up-to-date with you and Titika?
We’re always Instagramming the latest styles and active trends available – follow us to see what we have going on: Twitter, Instagram, Facebook, Blog, www.titika.ca.