How do you kick off World Pride in serious style? By getting yourself a new t-shirt or tank from the limited edition collection, The PrideCode (available June 20th to 28th). Featuring artwork designed by local Toronto artist Gio Petrucci, the collection is a collaboration between Over the Rainbow and Redwood Classics Apparel with 100% of the proceeds supporting Fife House. We caught up with Petrucci to find out more…
Tell us a bit about yourself. What should people know?
Is this where I talk about my inspirational story, coming from a small town, trying to make it in the city? But seriously, if I had to sum it up, what people need to know is that I aspire to make something of my life. My father always said to me growing up, “I came to this country with no English, limited education, and I made something of myself. You have no excuses.” I use that as sort of a mantra to keep myself going and make my family proud.
What inspired the artwork for The PrideCode ?
Pride Code is the epitome of collaboration. The team at Over The Rainbow approached me to be a part of this project and I jumped at the chance. We wanted to create a garment that would not only represent World Pride 2014, but also be a lasting impression of the LGBTTIQQ2SA community’s history and future. I thought about the broad spectrum of individuals who classify themselves as part of the community, and wanted to represent that in the design.
What events are you most looking forward to at World Pride?
I am really looking forward to this year’s Green Space: World Pride Edition. I love the fact that so many people come together to socialize outdoors and dance to a great selection of international acts. I am also excited for Pitbull! Gone Wild, which is happening June 28th at The Phoenix. Francis and Steve know how to put on a great event, and I love being a part of their success.
What’s one Toronto restaurant you’d recommend World Pride visitors try and why?
Playa Cabana Hacienda. It’s a bit off the beaten path, but for those of you looking for a breather from the World Pride festivities I highly recommend making your way there. The food is amazing, and they opened a new patio out back, which I know will be a Toronto hot-spot.
What are three things you can’t live without?
My iPod (my headphones are glued to my ears), my family (they keep me in check), and my social life (I can sleep when I’m dead – I know… I’m oh-so original).
Let’s get social for a mo’. How can people stay up-to-date with your busy life?
If you want to see more of me, my work and my life, find me on Twitter, Instagram, Facebook, and behance.net/giopetrucci.