Nothing quite makes a fashion label into an overnight phenomenon quite like when a big name celebrity sports pieces from the label. Sarah Jessica Parker, Taylor Swift, Kate Bosworth, Jessica Biel, Jennifer Garner, Cameron Diaz, Mila Kunis, Amber Heard, Oprah and Kourtney Kardashian are all fans of the Canadian knitwear brand LINE Knitwear. In 2000, long-time friends John Muscat and Jennifer Wells launched the label here in Canada. Today, LINE is known worldwide for its impeccably detailed yet impossibly cozy must-have signature pieces from slouchy cardigans to chic oversized sweaters. With statement pieces as perfect for layering in New York City as they are for warming up on cold California nights, it’s no wonder the fashion elite also adore the brand. The label regularly graces the pages of some of the world’s most notable fashion magazines such as Nylon, Lucky, InStyle, Marie Claire and Teen Vogue, just to name a few. We caught up with Jennifer Wells to find out more about both her life at LINE Knitwear and when away from the office…
Tell us a bit about yourself. What should people know?
I am not a morning person. I am obsessed with making everything in the Vitamix. I have too many pairs of sunglasses, and too many bottles of nail polish!
What is one of the best rewards about what you do?
The best reward is having random spottings of people on the street in your designs… especially celebrities.
What are three things you can’t live without?
My TV, my Vitamix, and my nail technician.
Finish this sentence: I love Toronto because…
…I can always find something amazing to do.
What’s your favourite restaurant?
Local Kitchen on Queen West… amazing pasta.
What’s one of your favourite go-to designers?
I love Alexander McQueen – clothing and accessories. It’s edgy and fresh.
What products are always in your beauty bag?
Lip balm and mineral face powder.
What style trends are you obsessed with right now?
I am having a colour obsession at the moment… all about pink – any shade.