Along with his design partner and longtime friend Jennifer Wells, LINE Knitwear co-founder John Muscat has been giving fashionistas and A-list stars some of the most worn items in their wardrobe since launching the brand in 2000. These days, trendsetters like Sarah Jessica Parker, Taylor Swift, Kate Bosworth, Jessica Biel, Jennifer Garner, Cameron Diaz, Mila Kunis, Amber Heard, Oprah and Kourtney Kardashian are all fans of the Canadian knitwear brand. There’s nothing quite like an oversized LINE cardigan or slouchy sweaater to turn an otherwise casual ensemble into an instant fashion statement. The label regularly appears in massively influential magazines such as Nylon, Lucky, InStyle, Marie Claire and Teen Vogue, just to name a few. We caught up with Muscat to find out more about LINE Knitwear…
Tell us a bit about yourself. What should people know?
I’m obsessed with reading fashion biographies/history. My favourite is Deluxe. I’m extremely lucky to be living my dream, creating and owning LINE Knitwear.
What are the biggest challenges and best rewards about what you do?
The biggest challenge is colour and the best reward is figuring out the colour.
What are three things you can’t live without?
My Vitamix, kale and Bikram.
Finish this sentence: I love Toronto because…
…it’s the best city in the world to have lived in.
What’s your favourite restaurant and why?
I have the great pleasure to live in the west end of Toronto and some of the best independent restaurant’s in city reside there.
What’s one of your favourite go-to designers?
I love a mix of brands, high and low, but when it comes to shoes and accessories a man should always be top-notch.
What products are always in your grooming bag?
The only regimen I have is my shaving ritual and a must is sunscreen!
What style trends are you obsessed with right now?
Trends don’t really interest me. I’m a uniformed kind of guy…
What’s your favourite spa or service?
A weekly massage.