Since breaking onto the Canadian fashion scene, Edmonton-based designer Malorie Urbanovitch‘s contemporary women’s line, available nationally at gravitypope, has impressed some of the most powerful names in fashion both in Canada and abroad. Her impeccably tailored looks – which are as sophisticated and timeless as they are modern and chic – have appeared on the pages of Fashion, Elle Canada, Flare, British Vogue, and Clin D’Oeil. After showing her Spring/Summer 2013 collection at the Mercedes-Benz Start-Up competition in 2012, Urbanovitch was named World MasterCard Fashion Week’s “Top Newcomer” by the Globe and Mail, and her fame as a designer is only getting bigger. With a recently launched a line of Italian handmade leather handbags now under the umbrella of her label, Urbanovitch is back at World MasterCard Fashion Week with the not-to-be-missed Malorie Urbanovitch Fall 2014 Collection.
What are the biggest challenges and best rewards about what you do?
The biggest challenge is money. It is very difficult to make a garment the way I want to without making sacrifices to bring the cost down. I hope people will be able to appreciate the craftsmanship and the quality of the materials and understand that you have to pay more for something special.
The biggest reward is seeing real women wear my clothes with confidence.
What are three things you can’t live without?
Music, movies and good food.
What’s your favourite restaurant and why?
My favorite restaurant in Edmonton is Accent. The food is cheap and is delicious European comfort food. And the atmosphere is great.
What’s one of your favourite go-to fashion brands?
I love Prada. I appreciate the way they make clothes. There is always such meticulous attention to detail.
What’s your favourite spa or service?
Massage of any variety, anywhere.