When your job can best be described as “culture and experience producer,” it’s safe to say that you’re living your dream. Meet Marcello Cabezas, a man about Toronto who works his magic to make sure some of the most innovative ideas, projects and thinkers in our fair city get the exposure they deserve. From his work on Sceneopolis to the Canadian launch of Mr. and Mrs. Smith, Cabezas has his finger on the pulse of all things cool, and he makes sure we Torontonians do too. We caught up with Cabezas to find out what he loves about Toronto and his unique line of work.
Give us a snippet about you? What should people know?
About me, eh? Well some have said I am the “jack of all, master of most.” Some have said that in Toronto you are not six degrees away from Kevin Bacon, but you are two degrees away from Marcello Cabezas. While this may be true, these days it is all about focus and simplicity. So, what do I like? Well, let’s start with real people. Then let’s go to never been done before. I like being with people that are open to different and new. I am a conductor and I love enabling the best of the best to create something magical. I love doing it in Toronto and in so doing making our citizens feel like they live in one of the great cities in the world. And when the rest of the world is also watching? Well, just another reason to want to visit our great city.
Finish this sentence: I love Toronto because…
…we are living during a time in its history where the state of being of “I am worthy” is percolating in many, resulting in much being done to be world class in all we do.
What are three things you simply cannot live without?
Blackberry, green tea, and a treadmill.
What’s your favourite restaurant and why?
Not sure it’s about a favourite place for me. Think it’s more about service. I love great service. I think the spots that really “get it” are the ones that are truly hospitable in all they do. The idea here is that they are inviting, in many cases, strangers into their “home,” hence how they make their guests feel is super key. Great staff makes even the worst food experience amazing.
What’s your favourite drink/cocktail and where do you go to get it?
I produced something called Fortuna Week for Fortuna Mezcal at the end of February. A one of a kind 7-day experience, it introduced our city to a new spirit choice that is blowing up in key cocktail hubs globally. It’s in selected bars now, and there is some good news coming (read: being more available in 2014). But Megan Jones at Reposado makes a few unreal Fortuna cocktails that you will come back for again and again.
Who’s your favourite designer/brand and why do you sport their fashions?
I have been a fan of Puma for years, and they have always been very good to me. Chantal Roy over there understands individual style and she always tips me off to the new offerings they have which suit all my occasions. They are all about the “after hours athlete” and that really speaks to me. I am always on the move, so the comfort and look of their BioWeb Elite is my go to shoe that goes the distance day after day and night after night.
Let’s get social for a mo’. How can people stay up-to-date with all your city-trotting?
Over the last few months, I have enjoyed being a featured contributor for Huffington Post Canada focusing on issues in the arts, media and entertainment. People can follow along here. Have enjoyed shouting out people, places, things and experiences via Twitter, so here is my handle. There is of course my Jewish mother who seems to have all the goods on what is cool as well, or keeps tabs on what I am up to. You will know who she is if you meet her.