How do you make it as a lifestyle blogger when the market’s already quite full? Well, it doesn’t hurt that Sasha Exeter is insanely fit, incredibly beautiful, has killer style, a delightful wit, and a go-getter personality that makes us want to take her advice on everything. Since 2012, she’s covered fashion, beauty, travel, cars, fitness, and food for her Toronto-based blog, SoSasha.com, and has already collaborated with major global brands and made her mark on the industry…
Tell us a bit about yourself. What should people know?
Something about me that many don’t know is that I’m a former tennis player and played at the international level before attending university in the US on a full-athletic scholarship. For several years I’ve worked in marketing both on the client and agency side for companies such as Imperial Tobacco Canada, Whirlpool/Kitchenaid, and most recently LG Electronics. In 2012 I decided to stretch my creative muscles and started writing on a wide variety of topics, mostly things that are integral to my life: fashion, beauty, travel, cars, fitness and food. I finally got the courage to push all of this writing “live” which is housed on my blog, SoSasha.com. I have had such an amazing time doing it… I’ve met some amazing people, enjoyed amazing experiences, and have gotten to work with some major global brands.
What are the biggest challenges and best rewards about what you do?
One of the biggest challenges would have to be the size of the marketplace in regards to bloggers and influencers in the city. It has pretty much become over-saturated with fashion bloggers, hence why I prefer to cover a large scope of topics. There are simply not enough brands/companies with offices in Toronto or public relations companies, which means it’s very competitive. Everyone is fighting for a small piece of the pie. However, it’s not all bad. There are things that I have gotten to experience that I would never normally get a chance to do if it wasn’t for SoSasha.com; from racing cars at Mosport Racetrack with Cadillac Canada, to filming a cooking series in my home with Cuisinart, to being involved in some pretty awesome fitness activations with Nike… just to name a few.
What are three things you can’t live without?
iPhone… Netflix… a pair of boyfriend jeans in the fall/winter and cut-off shorts in the summer. Wait – that’s actually four things, isn’t it?!
Finish this sentence: I love Toronto because…
…of its cultural diversity, its developing art scene, summer festivals, and emerging foodie culture.
What’s your favourite restaurant and why?
I really love food so it’s difficult to choose only one resto. If I’m central and want somewhere laidback I love La Carnita. They have the most delish and authentic tasting Mexican food in the city and they play old school hip-hop. How cool is it to eat fish tacos while listening to Tupac and Wu-Tang Clan? The Chase is my new go-to for good seafood, and another new fave is THR & Co… They have great locally sourced food.
What’s one of your favourite go-to designers/brands or accessories lines and why do you sport their fashions?
For everyday, ready-to-wear I like to stick to brands that can easily take me from day to night. In regards to athletic wear, I need to have high performance pieces that give me the right support but also looks great outside of the gym. Right now I am really digging a new leather brand from LA called LAER, Rag & Bone, Wilfred, Alexander Wang, Acne, Pink Tartan, Vince and Nike.
What products are always in your beauty/grooming bag?
There are a few mainstays in my beauty bag: my NARS tinted moisturizer; the perfect red lippy, Ruby Woo by M.A.C.; Dior mascara; a few of Annabelle’s twist-up lipsticks in a variety of pinks and nudes; a bronzer; and Moroccanoil products to tame frizz when my hair is straight and to perfect my curls when I am wearing it natural.
What style trends are you obsessed with right now?
Although I love fashion and cover it frequently on my site, I do not necessarily follow trends. I usually just dress the way I want to dress and for my mood, not necessarily the way the industry says I should. However, that being said, I have been wearing a lot of clashing prints as of late, midi-skirts, and the normcore movement.
What’s your favourite spa or service?
I just recently spent the day at the Miraj Hammam Spa at the Shangri-La Hotel (which I will be covering on my blog soon) and had the best experience. It was my first time indulging in the hammam experience and it was pure bliss. The staff at Miraj is exceptional, and the space is beyond tranquil. I highly recommend the Hammam and Gommage treatment.