If you’re looking to support beauty brands that stand strong against animal testing and strive to lead sustainable practices, then you’ll be thrilled to hear this news about The Body Shop. It’s just been announced that the activist beauty brand has made the commitment to be 100% Vegan Certified by December 2023 by The Vegan Society.
Lionel Thoreau, Global Brand Director, The Body Shop says, “Going 100% vegan is a natural next step for us and vegan beauty is a critical next step in our sustainability and environmental endeavors. This, along with our global refill and in-store recycling programmes makes The Body Shop a destination for ethically-minded customers.”
In addition, The Body Shop is launching a rollout of refill stations across its 500 stores globally this year, and a further 300 stores in 2022. The Body Shop will also extend its in-store recycling scheme Return, Recycle and Repeat, across 800 stores, in 14 markets, by the end of 2021.
The Vegan Society represents the global gold standard in vegan certification and takes an extremely thorough approach to certification, checking on every supplier and manufacturer of raw materials. In this case for The Body Shop, that’s over 3,700 raw materials. Currently, 60% of The Body Shop products are vegan and we can’t wait to see them follow through with these commitments and practices.
Chantelle Adkins, Director of Business Development at The Vegan Society comments, “Body Shop’s ambition to achieve 100% Vegan Trademark certification across their substantial portfolio of formulations demonstrates their solid commitment to deliver the very best in efficacious and planet-loving products.”
Featured Image: The Body Shop