The Brain Project 2018
Back for it’s third year, The Yogen Früz Pinkberry Brain Project (#NoBlankBrains) showcases a series of Brain sculptures placed in strategic locations around Toronto to raise awareness for brain health and to raise money for Toronto’s Baycrest Foundation. The 2018 collection features brain sculptures designed by artists, celebrities and thought-leaders from across North America. The artwork will be displayed in some of the city’s most iconic landmarks such as Nathan Phillips Square, The Distillery District, Yorkville Village, Brookfield Place, Union Station, Yonge + St. Clair and other strategic locations around Toronto until Aug. 31st, 2018.
Some of the Creative Minds Involved in the Project
- Steve Aoki, an American musician, record producer, DJ and philanthropist
- Hatecopy, a Toronto artist, designer and novelist known for pop-art honouring her South Asian roots
- BirdO, a Canadian street artist based in Toronto who is internationally recognized for his large murals
- Doug Schwartz, a Detroit-based artist who specializes in a “sensory experience”
The Baycrest Foundation and How you Can Contribute: #NoBlankBrains
Baycrest’s mission is to enrich the quality of life of our community by supporting programs and services that promote excellence in care, research and innovation in the field of againg, including breakthrough research into cognition, Alzheimer’s disease, dementia, stroke and aging brain health. The funds raised by The Yogen Früz Pinkberry Brain Project directly support care, research and programs for the Foundation.