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The Growing Importance Of Data Privacy & Its Value To Businesses

  • VIBE Team
  • January 22, 2022
  • 4 minute read

On the internet, there are no secrets, and that includes your data; whether it’s private or public, everything from passwords to IP addresses to browsing history can be collected, analyzed, and sold as you browse the web.

However, in an age where data breaches have become far too common, it is becoming more and more important for companies to keep their customers’ personal information safe. 

One way to help prevent data theft and unauthorized access is to use premium, yet affordable proxies. In addition, using a datacenter proxy service for your business will give you peace of mind and help you maintain a positive brand image among customers.

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What are DataCenter Proxies

Datacenter proxies are remote servers used to mask up IP addresses. They act as a gateway that connects you to the internet with an intermediary server that separates users from the website they visit. 

They provide different security, privacy, and functionality levels depending on the needs and company policy. Datacenter proxies are not affiliated with an internet service provider (ISP). Instead, it comes from a secondary company and provides you with complete anonymity.

A DC proxy service will allow you to bypass any network firewall or web filter by routing all of your online traffic through the proxy server. This means that websites will see the IP address of the proxy server instead of your own, making it very difficult for anyone to find out what you are doing online. 

Your Mobile Apps Are Tracking You

Think you’re keeping your data safe by limiting your apps to access only your GPS location? You might want to think again. According to a new study published in Northeastern University, many mobile apps are tracking other forms of data, such as Wi-Fi or cell tower signals. 

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This information can be collected without permission and used for targeted advertisements—and it’s all perfectly legal. So knowing how these apps collect and use your data could save you serious privacy headaches down the road. 

Hacking tools have become ubiquitous through services like Dropbox (seriously?), introducing vast amounts of personal user info into large public clouds. As a result, the number of data collection companies (aka data brokers) has skyrocketed over recent years. 

These companies collect information about individuals and market it to other businesses. Some of these apps work with or sell data to third-party tracking companies, which use it for targeted advertising.

Protect Your Privacy from Hackers and the Government

It seems like a distant memory, but there was a time when we could browse online without thinking twice about it. Nowadays, privacy is more important than ever. Governments and hackers are always looking for new ways to get your information. 

Your business is one of many targets in their crosshairs because you have valuable data that could be used against you or your company. The good news is, you can keep them at bay. 

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Hiding behind a proxy will not only protect your browsing habits from prying eyes, but it also helps keep sensitive data like customer contact info safe from falling into hands that shouldn’t see it. 

Reasons Your Company Should Use Proxy Servers

Corporate data is among your company’s most sensitive assets. Protecting that data is critical to its security and continued viability. One of your best methods for ensuring that your company’s data remains protected is proxy servers, which help prevent outside parties from accessing your information. 

According to Help Net Security, a proxy server is a network server that acts as an intermediary between an endpoint device, such as a computer or smartphone, and another server from which resources are sought. Here are some reasons why your company should use Proxy servers:

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  • Improve Corporate and Institutional Security

A key reason to use proxy servers is that they enable your company to improve corporate and institutional security by preventing unauthorized parties from accessing sensitive data. 

By working with a reliable proxy service provider, you can ensure that your company’s internal resources are accessible only to those employees who have the authorization to view them—no one else will be able to access internal information or communications via an external connection.

  • Carry Out Sensitive Tasks Anonymously

Another advantage of proxy servers is that they enable your company to use them for completing sensitive tasks anonymously. For example, when an employee needs to communicate with a vendor or client in another country, you can configure a connection through an anonymous proxy server—instead of one connected directly to your corporate network—and still maintain anonymity. 

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As a result, employees can do business and complete sensitive tasks without worrying about their activity being traced back to their employer’s IP address by connecting through a proxy server.

  • Faster Network Speeds

One of the proxy servers’ biggest advantages is that they enable your company to fully use its Internet connection for faster and more efficient business operations—without exposing valuable data to outside parties. 

By using a proxy server, your company can communicate with clients and vendors quickly without worrying about potential dangers inherent in a direct connection. After all, it doesn’t matter how quickly you send sensitive information if it falls into the wrong hands before you can deliver it to its intended recipient!

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Your Business Has the Right to Privacy in Communication

Datacenter Proxies Don’t Have to Cost a Fortune! : As more companies come to understand just how much data privacy is vital for their business, some may think that securing such an important feature will cost them an arm and a leg. 

But that isn’t true: you can maintain your company’s communications with affordable data centers using proxy providers. This ensures that your sensitive information stays private and that only authorized users can access it. 

Remember: A Stitch In Time Saves Nine

Individuals and businesses should be taking privacy issues more seriously. Doing so doesn’t just prevent major headaches down the road; it has real, tangible value in protecting data and reducing business risk. 

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A little time spent protecting sensitive information can go a long way toward safeguarding your organization from future attack—or legal action if you end up on an executive hot seat for failing to take appropriate measures.

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VIBE Team

We strive to bring edgy content from different perceptions, opinions and viewpoints while covering the latest trends in food, travel, style, beauty, life, culture, events and more. Based in Toronto, we show you the best that this beautiful city has to offer.

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