If having an online business without a good website is like going on a long road trip without any gas. You may be present, but you are not going to get anywhere.

Research shows that 88% of online users are less likely to return to a website if they had a bad or confusing experience.

Successful website design is essential for telling the theme of your business and illustrating the mission behind your brand. The more you show, the more your audience can relate to you and support your company.

The only problem is knowing how to build a website that serves the right purpose! There are many features to add on a website, yet there are only a few that will work perfectly for your business.

Thankfully, we created this article to teach you about how to create a successful website design, so you can attract more traffic and boost your online presence!

Let’s get started.

There is nothing more frustrating than trying to navigate around a website that is not visitor-friendly.

When people visit your website, they want to find the information as easily and quickly as possible. Map out your website’s navigation and make sure that everything ties in perfectly together, otherwise, you will increase your bounce rates and loose out on traffic.

Must Be Responsive

According to research, approximately 60% of all web searches are through mobile devices. If your website is not mobile responsive, you are missing out on the majority of your traffic opportunities.

Select a theme that is mobile responsive and make sure that mobile navigation is easy for your audience to find what they are looking for.

Color It Up

Keeping your branding colors is an essential component of successful website design. Your brand’s color must be consistent throughout your website, or else you could easily just blend in with your competition.

Colors evoke a certain emotion within your audience, so make sure that your colors represent your brand’s theme well before you select them.

Use the Right Widgets

There are nearly millions of available widgets available for you to add to your website, however, only a select few are going to be a good match for your brand.

Do your research and discover which widgets are the best for your website, and check out these features to get started.

Don’t Get Too Busy

If your website is crowded with text, colors, designs, and images, it will make your audience feel quite overwhelmed.

Instead, keep it simple with readable text, simple graphics, a minimalistic background, and easy on the eye. The less eye-strain on your audience, the better.

Learn More About Building a Successful Website Design

Successful website design is more than just launching a site with your information. It must have the perfect blend of detail and simplicity, with the right features to make it stand out.

If you found this article helpful, check out more like this under the business section of our blog!