These days, collabs, especially celebrity collaborations, are popping up left right and centre. But this iconic men’s retailer has taken a different approach to their new clothing line collaboration. Harry Rosen, Canada’s truly major men’s retailer, announced the launch of their new “Harold” brand.
Harry Rosen x You, launches Harold, across Canada
The new private label from Canada’s iconic men’s retailer will bring a line-up of made-to-measure traditional and modern suits, casual/business apparel, and ready-to-wear pieces, said to be at an accessible price point. Harold will be available exclusively from Harry Rosen stores and from their website beginning this month, with more products to be added this coming fall.
Another step in the right direction for Harry Rosen
The luxury retailer was previously known to be a bit dated, but much like many other businesses throughout the pandemic, the need to adapt to societal shifts was crucial to their success…and that they did. From building their digital presence, to improving their online customer experience via their website, it’s clear that Harry Rosen is poised to take a stronger lead in the Men’s retail category across Canada.
“Harry Rosen started in 1954 as a custom clothier. It’s always been in our brand’s DNA,” says Ian Rosen, Harry Rosen’s newly appointed President and Chief Operating Officer (since February 2022) alongside his father, Larry Rosen, who remains the company CEO and Chairman.
“Over the years we’ve continuously evolved to help our customers’ changing needs and helped brands bring their custom offerings to Canada. Today, we start our own.“Ian Rosen, President and COO of Harry Rosen
The new Harry Rosen brand, Harold, is said to be offering an “unprecedented level of customization” said the brand in a press release earlier this morning. Where many of its pieces, will allow customers to choose everything from the number of buttons they want, to the photographs they can use to on a custom lining of their jackets, and more. We can’t wait to get a closer look!
“Culture is at the core of fashion, and HAROLD allows anyone to infuse their individuality into their wardrobes,” says Ian Rosen, President and Chief Operating Officer, Harry Rosen. “We want to empower people to use inspiration from their own lives to build outfits and looks that celebrate their culture, traditions and heritage.”
We can’t wait to get a closer look at the collection and buying experience, so stay tuned as our editors continue to explore.