To celebrate the relaunch of Pandora ME, Pandora partnered with inspiring artists such as Addison Rae, Charli XCX, Beabadoobee, Cecilia Cantarano, and Canadian Creator Donte Colley. The collection will focus on empowering everyone to be who they want to be. Gen Z fans want a sense of belonging and personalization, but also to be able to be themselves. Celebrating individuality, the artist collection is full of unique talented individuals connecting through creativity and music!
As a response to Gen Z’s passion for self-expression and style, Pandora’s new ME collection aims to create a sense of belonging while encouraging self-expression.
“We were inspired by the idea of connecting with a collective of people, driven by creativity and imagination. The collection’s endless possibilities of styling and personalization are
a catalyst for self-discovery and allow everyone to create personalized looks that represent who they are” says Filippo Ficarelli and Francesco Terzo, Pandora’s creative directors.
The collection includes metal alloys, freshwater pearls, and premium enamels. Each piece can be personalized to inspire individuality and creativity. The line is available in stores and online starting September 30, 2021.
Canadian artist Donte Colley shows off his love of expressing brightness and joy through dance – reflecting his positive life outlook. Celebrating his individuality and creative abilities this collect reflects his journey as he evolves.
With the Pandora ME collection, people can break the rules and defy expectations. Give gives them the opportunity to wear things in a way that appeals to their individuality. Personalization of the collection is at its core, with multiple ways to style, reaffirming the voices of Generation Z. Encouraging all wearer to amplify their own unique style!
Feature Image: Donte Colley, Pandora