After a year and a half of on-again off-again isolation, it’s important for our community to come together as one now that we are approaching the end of the pandemic. There’s no question that the pandemic was financially draining for most and it created a further class divide in the city. With this in mind, Reebok Canada’s commitment to provide fair access to physical activity to underprivileged youth was needed here in Toronto. Reebok partnered with the city’s Parks, Forestry and Recreation team to identify a local community basketball court in need of restoring. Talk about putting your money where your mouth is!
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After a thorough search, the city decided MacGregor Playground in the West End was in need of an upgrade. Reebok Canada’s donation refurbished the court and has made the park a safe and accessible space for the local community to play some ball!
“Having access to sports and recreational facilities is an important part of any child’s life. This partnership with Reebok Canada is a good example of the work the City is doing with companies, organizations, and other governments to make important investments in enhancing and maintaining our recreation facilities. I want to thank Reebok Canada for investing in our city and for refurbishing the basketball court for the neighbourhood to enjoy. I look forward to seeing kids enjoying this new and improved court and embracing basketball in our city.” said Mayor John Tory.
Nothin’ But Net
Reebok’s work doesn’t end there folks! Since there are so many courts across the country in need of a facelift, Reebok partered with Foot Locker Toronto and local artist, Adam “The Illustrator” Bosley and his Nothin’ But Net initiative, with a summer-long goal of replacing the netting on 200 basketball courts nationally. 150 new nets were installed by hand in the GTA over the summer and another 50 nets were mailed to schools across Canada as a part of Reebok Canada’s BOKS (Build Our Kids’ Success), an initiative of the Reebok Foundation which works to enhance physical activity for children.
The initiative came full circle when the Nothin’ But Net program installed the final two nets on MacGregor Playground. Bosley installed the nets himself and this was a special moment for him as that was his home court!
The MacGregor court is now available for public use.