One of the many treasured activities for warmer days is swimming, chilling at the beach or by the pool. Which means we’re often on the lookout for the right bathing suits that makes us feel totally comfortable with coverage, design and so on. Shopping for these suits can be stressful for anyone, especially when it comes to swimwear for trans girls, for which the options are lacking. And this is exactly what led Jamie Alexander to launch RUBIES, a swimwear brand specifically for this community.
RUBIES Swimwear for trans girls
It was inspired by Alexander’s daughter, Ruby, who had socially transitioned at nine years old. “She had wanted to wear a bikini bottom like her cis friends and I realized there were no swimwear options designed specifically for kids like her,” Alexander tells View The VIBE. The company was then launched in 2020, after which it received a wave of positive feedback from parents.
“I get multiple messages a week from parents letting me know how happy their kids are now that they can participate more in the activities they love. It can be an immediate confidence boost,” says Alexander.
But that’s not all. RUBIES is also working on adding another product to its line-up. This time, it’s bras for non-binary teens.
“Originally I had designed RUBIES for kids between 4-14 but realized that parents with older teenagers and even adults were finding comfort and confidence in RUBIES clothing. These parents also started asking for additional products like a high waisted bikini bottom and bra,” says Alexander.
The bra is in the production stage but you can find out about pre-orders on the website. The products that are currently available for purchasing include a one-piece swimsuit, bikini tops and bottoms, and a high waisted shaping bikini bottom. There are also tees and RUBIES shaping chest pads.