There’s a specific group of people who would consider themselves sneaker aficionados. Ask any of them, what draws them to a pair of sneakers and the response is often about originality and design. In a market that is increasingly saturated with sneakers of every shape and colour, it’s easy for a brand to get lost in the crowd. Enter Mallet London, a UK-based brand, looking to bring their original designs to the Canadian market with an exclusive lineup at none other than Harry Rosen.
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Sneakers in Canada
In conversation with Tommy Mallet, Creative Director and Co-Founder of Mallet London, it was evident this is a passion project that goes beyond simply selling a sneaker. The hustler turned entrepreneur founded the brand in 2015 with no formal design experience and no business background.
“I started sketching and found myself pouring out ideas of a quality sneaker with a cool design that I could afford”. That cool design has yielded incredible results with distributions in 145 stores across the US, UK, Europe, Australia, UAE, South Africa, and now Canada.
On why Canada was the next logical spot for expansion, Mallet references the dynamic and vibrant fashion culture that continues its explosive growth. “I follow a lot of Canadian influencers in the fashion and music space…I’m fascinated by the sprawling landscape, multiculturalism and the different styles and characteristics of each region”.
Our editors’ favourites?
Obviously our editorial director, Steven Branco couldn’t wait to get his hands on their POPHAM GAS GOLD–because he’s obsessed with black and gold (who isn’t).
He also went on to say, “and for my shorter gents, they’ve got you covered too, this design is boasting a decent unassuming heel that gives you a nice height “boost” without the look of one. Best of all, every time I wear them out, I get at least a handful of compliments–now I can at least point them in the right direction. Just pop into your closest Harry Rosen.”
They’re all the rage on social…
We’ve caught some of Canada’s most fashionable sporting them on social already. Much like Mr. Daniel Ocean seen recently here:
A Mallet Sneaker vs. the Competition
Mallet London’s standout features are quality footwear, original designs and accessible pricing making it an affordable get for the sneaker lover in us all. The brand was developed with the consumer in mind focusing on making designer does more broadly accessible versus the types of prices typically associated with other luxury brands.
The Harry Rosen Connection
Quality designs in a quality store, it only makes sense that Mallet London would partner with Harry Rosen to unveil its exclusive collection. “From the top-tier brands they carry to impeccably designed stores and renowned customer service, we couldn’t be happier to begin our introduction into the Canadian market with Harry Rosen,” says Mallet.
What’s Next for Mallet London?
Mallet references further expansion is on the horizon. The brand is looking to grow its clothing line and include a new kids line to its offering. Commenting on where Mallet gets his inspiration for the kids line, he references being a new father, “As a new dad this one is particularly exciting for me. Experimenting with new materials and designs is always a top priority”.
Want a closer look at the Mallet London collection now available in Canada? Head into your local Harry Rosen (our favourite is the Bloor St. location), or stay tuned for our editor’s picks coming to GentsPost.com upon launch later this month. 😉 Ladies, don’t worry, they are sure enough to get their women’s and kids collections across the pond too, soon enough.
Words by: Samir Mourani, Associate Editor of Gent’s Post.
Hero Photo: Courtesy of Mallet London