If you have a business, you will most definitely have some form of online presence, which means that you have the opportunity to direct business to your company through the internet. The problem is, the online landscape is so saturated that actually attracting customers can be intimidating and difficult. Don’t worry, though! There are some tried and tested methods you can use to attract customers.
Improve Online Presence
Your online presence could be how easy you are to find on search engines, but it could also be how much you feature on social media. One of the most popular ways to improve your presence online is often to spend money on PPC campaigns or focus on SEO, search engine optimization. The good thing about search engine optimization is that you can implement SEO tactics yourself if you have enough dedication to it – but be prepared, it takes a long time to learn and constant effort to master.
Concentrate Your Offerings
You should concentrate your offering so that what customers find is simple and with a clear selling point. This falls in line with the much-supported lean philosophy that has driven business analysis over the past 20 years. Note that concentrating your offerings means simply giving customers what they want and nothing more. It’s not necessarily related to the number of offerings on your site.
For example, the people at https://www.unibet.eu/casino clearly realized that customers come to them for a wide choice of casino games, something that they have focused on such that their selling point is a wide variety of games and casino tournaments.
A mistake that many people make is to have a few domain names or social identities. This isn’t good for brand image, as it can confuse customers as well as dilute your brand. You should try to use a sole business name wherever possible, but if that’s not compatible with social media for whatever reason (maybe somebody else has taken your name or its too long for some handles), you should be careful with how you proceed. It’s recommended that you use 2 names to present your business at a maximum, so make the other one as simple as possible, using a prominent keyword or acronym/initialism.
Spend Time on First Impressions
Humans put a lot of emphasis on first impressions, so it’s vital that you nail your online introduction. You only have a sentence or two to capture interest and make other people want to learn more about you. You should make sure your introduction includes all the right keywords that people will be searching for when they are looking for a business like yours. You should also try to tell your story, or at least how you deliver value to customers, which can be a big ask in 20 words or so. You should also pay attention to the tone that you convey; it should fit your brand’s personality and be just the sort of tone that a potential customer will be looking for and expecting.