If there’s one thing that this pandemic will certainly be remembered for in the near and far future, it’s the prominence of mask-wearing around the globe. Whether people have been fond of it or not, wearing a mask has been a central aspect of life throughout this pandemic. That said, the introduction of face masks and coverings into the mainstream consumer market has inevitably sparked creativity in those that can see the style in safety. So much so, that the Toronto bespoke King & Bay is being honoured at The ROM for their contribution to the face mask forefront.
So, in order to get the full scoop, you have to get to know the menswear company King & Bay, understand their ‘Mission2Mask’ initiative and hear about the upcoming ‘Face of the Pandemic’ exhibit at The ROM.
Meet ‘King & Bay’
Located at 161 Bay Street, in the heart of Toronto’s Financial District, is the magnificent King & Bay. This luxury bespoke and custom menswear establishment features a family-run studio of 5th-generation master tailors that understand the importance of craftsmanship and style. The specialty, or ‘bread and butter’, of King & Bay is their detail-oriented clothing services and unrivalled experience.
Whether you need an elegant jacket for an evening out, a premium suit for a confident business look, or a sophisticated piece for when you tie the knot, King & Bay’s services comfortably meet any clothing needs for these occasions and more. The personalized experience that King & Bay provides is something you should definitely check out.
Mission2Mask: From Luxury Services to Supporting Non-Profits
Since the beginning of the pandemic and the first lockdowns, King & Bay’s operations were halted much like everybody else. However, this didn’t stop the bespoke from making a positive difference by creating and transitioning to their Mission2Mask movement.
Mission2Mask saw King & Bay working with 400 community volunteers to get back to their tailoring roots and mass-produce protective masks in-house. This movement resulted in the donation of over 25,000 masks to several organizations around the GTA, like the Toronto Police, Toronto Firefighters Association, Women’s shelter, Haven Homeless Shelter, CMHA (Durham), Covenant House, and many many more. Mission2Mask also features a genius ‘Buy 1 – Give 1’ philosophy, where the purchase of one mask results in the donation of another. As featured below, the philanthropy and style of King & Bay wouldn’t go unnoticed.
Heading to The ROM: ‘Face of the Pandemic’ Exhibit
On September 18th, The ROM will be opening its “Face of the Pandemic” exhibit, where you’ll be able to find the above-mentioned philanthropic work from King & Bay. This exhibit aims at showcasing how masks were designed for personal protection as well as personal expression. It tells the stories of the mask makers who used their own personal brand and style to create protective pieces that also allow its wearer to express themselves. King & Bay’s work throughout their Mission2Mask movement perfectly embodies the goal of this fascinating and unique exhibit and is sure to tell the story of how this luxury menswear company came to the forefront of the pandemic to help protect those who were most in need.
Featured Image: King and Bay