Poverty and homelessness continue to impact a large number of women in Toronto. To raise awareness, The Shoebox Project for Women has partnered with health marketing agency, Klick Health, to unveil a four-story art installation by artist Daniel Mazzone. The installation is intended to kick off the charity’s holiday fundraising campaign.
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‘Maria’ by Daniel Mazzone
Described as ‘The Next Andy Warhol’, the Canadian artist’s piece is a captivating portrait. It is also set to be at the front of Klick’s Bloor Street office tower. This particular cause is one that is quite personal to Mazzone. He and his mother have both experienced homelessness in their lives.
The Shoebox Project for Women’s campaign looks to collect gift-filled shoeboxes and messages of love and support. These are then distributed to local women around the city who are affected by homelessness.
Klick recently signed on as a title sponsor of the Shoebox Project, which was how the collaboration came into fruition. The piece ‘Maria’ will be unveiled next month, specifically Wednesday, October 13th with a rain date of Thursday, October 14th.