Depending on your circles of friends, it may feel like everyone has a podcast! It’s a charged time politically, and people everywhere have views on everything.
Podcasting allows anyone to raise their voice and be heard. But it also takes a lot of work to produce, more than people may suspect. Having convictions or opinions isn’t enough — podcasts take hours to write, research, and perform.
Podcasting consumes your time and energy, so it’s crucial to know a few ways online creators can leverage their podcast to make income.
Merchandising is one of the most tried and true ways to make considerable income off a popular concept, idea, or product. When you take this no-fail way to generate revenue and add new technology to the mix, you get great results!
Now, any Toronto podcaster can use print-on-demand dropshipping for Canadians to produce and sell a wide range of products bearing their logos and designs. Your audience is probably eager for a chance to support you to show thanks and appreciation, but also to help keep the lights on and your business viable.
Choose a design and product that aligns with the views expressed in the podcast. For example, if your podcast is about design and style, you can print home and lifestyle products bearing your logos, like blankets, postcards, journals, and more.
Clothing is also a classic form of merchandise, and you create personalized “merch” by emblazoning iconic quotes or images from your podcast onto a wide range of clothing. Printing is straightforward and Green, too.
Podcasting is great because anyone with the technology, time, and the will can get it started. But once you make a splash in the world, there may be bigger opportunities for you.
If you bring critical voices to the discussion or a vital yet unexplored angle to the topics everyone is dissecting, your podcast could get a large following. Treat your podcast like a career, not just a hobby. You may be able to parlay your podcast into greater professional opportunities, like working in films, TV, or journalism.
The podcast gives creators opportunities to make additional income through advertisements, but you need a delicate approach. There can’t be a conflict of interest between the substance of the podcast and the advertiser.
For example, if your podcast is humanistic with a focus on “critical thinking,” you probably shouldn’t promote quackery like “brain pills” that cost a lot of money but have dubious health benefits. You don’t want to hit your audience over the head with ads, but they probably won’t mind the occasional one so long as the company doesn’t undermine the point of the podcast.
Many businesses in Toronto have spent over a year alternating between being partially opened, then closed. Whether you’ve been podcasting for a decade or just started it during lockdown as a hobby, it pays to know how to incorporate the offline world and make additional revenue.