What’s the deal with Dick’s Pizza? The shop is ‘under construction’ beside The Drake Hotel but we’ve got some bad news for those eagerly awaiting the opening.

If you’ve been to the Drake Hotel or taken a walk down Queen West recently, the words “WTF” are most likely going through your head. You probably noticed some peculiar signage for Toronto’s newest pizza joint that cheekily reads, “You haven’t eaten pizza until you’ve eaten dicks.”

While this may be enticing to some, the pizza joint never actually intends to sell pizza (sorry!), but is a tongue-in-cheek stunt meant to promote this year’s SiriusXM Top Comic Competition. The campaign, which is now live, asks the public to watch and vote for their favourite Canadian standup comedian. Watch their commercial below – it’s actually pretty hilarious and if it was an actual pizza joint, this commercial would have tempted us to go. Especially since, “No matter the size, Dick’s is sure to satisfy” and even their smallest Dick’s is 10 inches long!

To find out more information about the competition, head over to the Dick’s website or social account, which will redirect you to the Top Comic Voting website. Finalists will get to perform at the Just For Laughs comedy festival at the SiriusXM Top Comic Comedy Gala Finale on September 29th, so get voting!

Are you sad that Dick’s isn’t a real pizzeria? Let Vv Magazine know in the comments below, or tweet us @ViewtheVibe.