Irish whiskey brand, Tullamore D.E.W. has launched the first ever O’Everyone campaign on a national scale. The brand aims to support the Canadian Centre for Diversity and Inclusion by donating 100% of proceeds from sales.
The year-long, benevolence campaign invites Canadians to unlock the power of their O’Lastnames. Customers can purchase a personalized O’Lastname T-shirt and bottle label for $20 CAD. It will then be mailed directly, with sales being tracked on the website.
Consumers are also encouraged to share the merch on social media and tag their community. The goal of the campaign is to spread the word and raise as much funding as possible for the CCDI.
The CCDI is a charity organization founded in 2012. Their mission is to help create inclusive spaces and keep the dialogue going on how diversity is an asset for any organization.
To kick off the campaign, the whiskey brand has pledged an initial $20,000 CAD.The bundle is available for purchase online until December 8, 2021. All costs associated with production and shipping is covered by Tullamore D.E.W.