Most of us are all to familiar with the WMCFW (World MasterCard Fashion Week) where over 35 designers showcase their designs for the upcoming Fall season. It’s a sought after event and designers spend a lot of dollars and time creating their most perfect collection yet. However, there is another set of fashion shows that are becoming more and more exclusive and enable Canadian Internationally praised designers to show their upcoming Fall collections, at home. This year, the event took place at the illustrious STORY’s Building March 11th-12th, 2014 in downtown Toronto.

This year marked the shOws 7th season and featured designers Steven Tai, Antonio Azzuolo, Bellavance and Kaelan as well as sponsors CoverGirl and Pantene. Well attended by media and buyers each designer showed their Fall 2014 collection in a runway format.

View the Vibe caught all the shows on camera and spoke to the shOws founder Paola Fullerton about why she initiated this event. Check out the roundup of our favourite looks, exclusive interview with each designer and why you should definitely take note of these four Internationally acclaimed Canadian designers.