As a part of World Car Free Day on September 22nd, Volvo Cars will launch a limited-edition sneaker. This sneaker will reflect the pure electric Volvo XC40 Recharge. The shoe is in recognition of the brands’ joint vision for a carbon-neutral future, created by Vancouver-based Casca footwear. It will include sustainable and circular design attributes, as well as long-term, long-term, and circular designs.
Behind The Design
Volvo Cars puts emphasis on the safety of people in and out of their cars, and now Volvo is extending that commitment to the environment. Here is how the Casca footwear will reflect sustainability:
THE SOLE – As part of a conscious repurposing of resources, 10% of each sole is made from recycled car tires, which are used for the first time on a Casca shoe.
THE UPPER – Each upper is knit from yarn and made from seven recycled plastic bottles.
HERITAGE – In honour of the collaboration between the two brands, as well as the minimalist and Scandinavian design. The shoe tags each bear a Swedish flag, while the other has a classic Casca yellow motif.
INFLUENCES – The linework and paneling of Casca’s popular Avro silhouette has drawn inspiration from the Thor hammer headlight.
Innovating and moving toward a better future are at the core of what Volvo Cars and Casca do. As a leader in sustainability, Volvo Cars aims to reduce lifecycle emissions per vehicle by 40% by 2025 and to only produce electric vehicles by 2030.
Feature Image: Volvo x Casa