In their first official sponsorship of World MasterCard Fashion Week, the Toronto Eaton Centre (TEC) will be putting on a pop-up lounge! To launch the space, the TEC and Toronto Fashion Incubator will be hosting iconic Canadian designer David Dixon for a Q&A with blogger/ stylist queen Erica Wark at noon on Friday, October 17. They’ll discuss the nation’s clothing industry, what it’s like to be a successful designer, and how Mr. Dixon keeps being so fabulous season after season. Following the event, a curated collection of David’s designs will remain in the lounge to further inspire the talents of tomorrow.
“World MasterCard Fashion Week continues to be Canada’s leading fashion week, providing a platform for our country’s designers to share their collections with the world,” said Meredith Vlitas, Senior Marketing Director, Toronto Eaton Centre. “Through our sponsorship, we’re bringing fashion week to our shoppers and partnering with Canadian retailers to create runway-inspired looks consumers can wear today.”
The lounge will run the extent of World MasterCard Fashion Week (until October 25) and will continue to inspire shoppers by featuring the best looks from the tents at David Pecaut Square, along with daily events by some of the mall’s main players including Roots (October 18), Redken (October 20 and 21), Town Shoes (October 25), and more! Speaking of the talents of tomorrow, Ryerson University will also be setting up an exhibit with the latest designs from their students and Fashion Zone programme.
Visitors will also have a daily chance to win one of 12 pairs of tickets to catch a live Spring/Summer 2015 runway show during World MasterCard Fashion Week, between October 20 and 24. More information about how to win will be revealed via Twitter (@toeatoncentre) at noon daily. Or, just visit in person! The Toronto Eaton Centre World MasterCard Fashion Week Lounge is at 220 Yonge Street, Level 3.
What are your plans for World MasterCard Fashion Week? Let us know in the comments section below or tweet us at @ViewTheVibe