As the Toronto International Film Festival (TIFF) celebrates its milestone 50th edition, Campari is making its mark once again as the Official Cocktail Partner of the Red Carpet. With bold Italian flair and an unwavering dedication to cinematic storytelling, Campari’s return signals not just a continuation, but an elevation of its Red Passion-fueled presence at Canada’s most glamorous week of the year.
From immersive red carpet activations and behind-the-scenes interviews with global film stars, to expertly crafted cocktails and exclusive festival experiences, Campari is turning up the volume on TIFF 2025 in all the right ways. And yes — we’ll be right there in the thick of it, courtesy of Rolex Canada. So follow along with us from the inside over on our Instagram @viewthevibe, as we bring you along for an exclusive behind-the-scenes tour.
Campari’s Red Carpet Revival
TIFF’s 50th anniversary red carpet is set to shine brighter this year — and Campari is part of the reason why. Returning as the Official Cocktail Partner of the Roy Thomson Hall Red Carpet, Campari will once again roll out a fully immersive bar experience right on the carpet. Positioned near the South Fan Zone, the activation offers fans the chance to witness celebrity toasts, candid pre-screening moments, and insightful conversations on cinema while sipping a perfectly stirred Campari Negroni.
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@sarahpsmart Here’s part two of my @TIFF red carpet experience with #Campari ! I loved the historical thiller Eden starring #SydneySweeney #AnaDeArmas #JudeLaw and directed by #RonHoward – also how cool is it that there’s a Campari bar ON the red carpet?! What a pit stop! Thanks to the team at Campari for making my #torontointernationalfilmfestival dreams come true ! #tiff #tiff2024 #torontotok #torontoinfluencer #torontoblogger #whatiwore #ootd #celebrity #celebrities #alexanderwang #filmfestival #filmlover #movielover ♬ 20190724 – Mac DeMarco
For film lovers and cocktail enthusiasts alike, it’s the best seat in the house.
Cinema Center with Collider Media
If you’re wondering where the top-tier actor and director interviews will be happening this year, Collider Media’s Cinema Center is the place to watch — and Campari is the title sponsor.
From September 4 to 14, this content hub will serve as the backdrop for major TIFF interviews and elevated film afterparties, capturing the energy of the festival and the passion behind the films. Expect red carpet energy, Campari-forward cocktails, and maybe a few surprise appearances from cinema’s biggest names.
Cocktails by Massimo Zitti
This year, Campari is also bringing serious mixology cred to TIFF. Massimo Zitti, the celebrated co-founder of Toronto’s Mother Cocktail Bar, will take over as Campari’s guest mixologist for opening weekend.
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Known for his inventive approach and deep hospitality roots, Zitti will be shaking and stirring signature Campari Negronis and Campari Spritzes to celebrate the festival’s first days. Consider this your invitation to toast the premiere season with a cocktail made by one of the best in the city.
A taste of TIFF at Earls — and the red carpet
This year, Campari is bringing TIFF to Earls — and not just in cocktail form. The hospitality partner is serving up more than just vibes with a TIFF-exclusive cocktail called the Director’s Cut Martini, a sophisticated Campari-based martini inspired by the drama, glamour, and bold storytelling that define the silver screen. It’s available at Earls locations across Canada from September 1 to 14 — and it’s reason enough to raise a glass, whether you’re in Toronto or not.
But that wasn’t the only way Earls celebrated TIFF 50. Leading up to the festival, Campari and Earls hosted an epic nationwide contest, giving fans a chance to win the Ultimate Red Carpet Experience. Valued at over $12,000, the grand prize included round-trip airfare to Toronto for two, a three-night luxury hotel stay, exclusive access to a TIFF red carpet premiere, an elevated dining experience at Earls, passes to a private Earls x Campari afterparty, and even more star-studded surprises.
The contest closed on August 18 — so now, all eyes are on the winner. Whoever they are, they’re about to have the TIFF experience of a lifetime. But don’t worry there’s another contest underway right here, that ends Sept 2nd.
Now that’s what we call a Director’s Cut.
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The 411: Campari at the 2025 TIFF 50th
- More info: campari.com | TIFF.net | @campariofficial
- TIFF Festival Dates: September 4–14, 2025
- Campari Red Carpet Activation: Roy Thomson Hall South Fan Zone
- Cinema Center Presented by Campari: Hosted by Collider Media
- Opening Weekend Cocktails: Created by Massimo Zitti of Mother Cocktail Bar
- TIFF x Earls Director’s Cut Martini: Available at all Earls Canada-wide from Sept 1–14
- TIFF Ultimate Experience Contest: Closed August 18, 2025 (Grand Prize valued at $12,000)
From the red carpet to the cocktail bar and every premiere in between, Campari’s 2025 TIFF programming is a perfect example of how brands can elevate cultural experiences without stealing the spotlight. Every move Campari makes — from title sponsorships to red carpet activations — feels intentional, flavourful, and true to its cinematic DNA.
As we toast to TIFF’s 50th, we’ll be sipping on a Campari Negroni and soaking up every scene — on screen and off.
