Campari, a brand synonymous with creativity and flair, is set to make a grand entrance at the 2024 Toronto International Film Festival (TIFF). This year marks Campari’s debut as the Official Red Carpet Cocktail Partner, an exciting collaboration that underscores the brand’s deep-rooted passion for cinema. From September 5 to September 15, Campari will bring its iconic style and dedication to storytelling to TIFF, offering a series of unique and immersive experiences that both festival-goers and the public can enjoy.
A longstanding connection to cinema
For over 40 years, Campari has been a steadfast supporter of the arts, particularly the art of storytelling. From its collaborations with legendary directors like Federico Fellini to its consistent backing of filmmakers both established and emerging, Campari’s commitment to the cinematic world is undeniable. This partnership with TIFF is a natural progression of that legacy, allowing Campari to celebrate the magic of the silver screen in one of the world’s most vibrant cultural festivals.
A first-of-its-kind red carpet experience
One of the highlights of Campari’s involvement in TIFF 2024 is the Campari Red Carpet Lounge at Roy Thomson Hall. This fully outfitted bar will be a focal point on the red carpet, hosting filmmakers and talent before their world premieres. Imagine the buzz of anticipation as the film industry’s elite gather for pre-screening toasts and conversations, all set against the backdrop of one of Toronto’s most iconic venues. What’s more, these moments will be viewable live from the South Fan Zone on the Red Carpet, bringing the excitement directly to the festival’s attendees.
For the first time in Canada, Campari will also introduce cocktails crafted by Tommaso Cecca, the Global Head of Camparino, a bar globally recognized among the world’s best. Festival guests will have the opportunity to savor the iconic Campari Negroni, the refreshing Campari Spritz, and a specially created Campari Red Carpet cocktail, each offering a taste of the brand’s signature blend of style and substance.
TIFF red carpet cocktail sessions and public events
The celebrations don’t stop at the red carpet. On September 4, Cecca will take over the Fairmont Royal York’s Library Bar from 6:00 pm to 10:00 pm EDT, kicking off the red carpet festivities with a bang. For those who prefer a more intimate setting, Cecca will also host a special bartending session on September 6 from 8:00 pm to 1:00 am EDT at Compton Ave, the newest cocktail bar by renowned mixologist Frankie Solarik. Inspired by the essence of London’s exclusive Compton Avenue, this event promises to be a highlight of the festival. Both events are open to the public with a reservation, offering an exceptional opportunity to experience Campari’s world-class cocktails in a stylish and sophisticated setting.
The Campari aperitivo experience at Varda
As the sun sets on Toronto, Campari invites TIFF attendees to unwind with the Campari Aperitivo Hour at Varda in the TIFF Lightbox. From 9:30 pm to 10:30 pm EDT each night during the festival, guests can enjoy a relaxing aperitivo experience, a perfect way to conclude a day of film screenings and star-studded events. The Campari Aperitivo Hour is open to all TIFF attendees, making it an accessible yet exclusive addition to the festival’s lineup.
Campari at the Fairmont Royal York
Campari’s partnership with TIFF extends beyond the festival venues to the iconic Fairmont Royal York, where a series of curated experiences await. One of the standout offerings is the premiere of the exclusive Campari Red Carpet Menu. Drawing inspiration from Campari’s rich heritage and the vibrant energy of TIFF, these signature cocktails will be available throughout all the hotel’s restaurants and bars, allowing guests to savor the essence of the red carpet with every sip.
For those looking to capture a piece of the festival magic, a red carpet photo opportunity will be available from September 4 to 15 in the Fairmont Royal York lobby, just outside the entrance to the Library Bar. This installation offers the public a chance to step into the spotlight and create their own Campari Red Carpet moment.
Looking ahead: Campari’s vision for TIFF and beyond
Julka Villa, Campari Group Head of Marketing, expressed the brand’s excitement about the partnership, stating, “We are thrilled to partner with TIFF and bring our passion for cinema to the heart of Toronto. This festival is a beacon of creativity and innovation, values that are deeply embedded in Campari’s DNA. We look forward to celebrating the art of cinema and creating unforgettable experiences at TIFF this year and in years to come.”
With its debut at TIFF, Campari not only reinforces its commitment to the arts but also establishes itself as a key player in one of the world’s most prestigious film festivals. Whether you’re attending TIFF in person or enjoying the festivities from afar, Campari offers a taste of the red carpet experience that’s sure to leave a lasting impression.
For those interested in attending Canada’s largest film festival, tickets can be purchased at TIFF.net. And for those who prefer to enjoy the celebration at home, Campari and the Campari Negroni Ready-to-enjoy are available in stores and online at the LCBO, as well as other beverage retailers across the country.
Check back daily for our festival coverage, guides, tips, celebrities spotted and more during TIFF 2024, right here at ViewtheVIBE.com.