In light of the long-awaited reopening of Immersive Van Gogh Exhibit, the producers of this beloved art exhibit have brought The 6ix a 91-ft high Van Gogh hot air balloon. That’s right…a hot air balloon. Flown in straight from Europe to celebrate the exhibit opening.
Flying high over Toronto’s waterfront, you can catch the Van Gogh hot air balloon on display today July 28th, July 30th and August 1st from 5:00 p.m. to 8 p.m. It’s go-big or go-home in Toronto these days. Brands are celebrating all of Toronto’s re-openings with a bang, and we’re here for it!
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The Van Gogh Hot Air Balloon
The balloon was created by a European specialty hot air balloon company. It’s a faithful reproduction of Van Gogh’s 1887 painting, Self-Portrait with Grey Felt Hat. Even the brush strokes of the painting have been reproduced on the balloon. It’s truly a masterful piece of art. The Van Gogh balloon has flown in other North American city’s like: Chicago, Los Angeles, and New York City.
Toronto experienced the longest lockdown in North America. So many of the things that bring a city to life – restaurants, cultural life – have been dormant for so long. I wanted to do something special and fun in Toronto to mark this moment and when I discovered the Van Gogh Hot Air balloon, I knew we had to bring it here!
Producer Corey Ross
Immersive Van Gogh
Toronto’s Immersive Van Gogh is re-opening to the public on July 28th. In addition to Van Gogh’s sunny landscapes, night scenes, portraits and still life paintings, the exhibit is adding an all-new creation from Massimiliano Siccardi, Route 66.
About Route 66
Route 66 was once the most famous highway in America, running 2,448 miles from Chicago, Illinois to Santa Monica, California. Sometimes called the “Main Street of America”, it served as the highway by which starving migrant workers made their way west, fleeing the dust bowl and the great depression.
Coming to the Lighthouse Immersive, Italy’s Massimiliano Siccardi’s exhibit of Route 66 is emblematic of unbridled dreams coming into stark contrast against painful realities. Siccardi decided to re-examine Route 66 at a time when the presence of COVID-19 ravaged America and the world in a very different but equally devastating way.
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Route 66 runs 13 minutes long and is complemented by original, mood-setting music by Italian multimedia composer Luca Longobardi and art direction by Vittorio Guidotti.
“This work was created thinking of the great travels of the 1960’s, in that dreamed of and never truly discovered America that connects the two oceans and lights up memory.”
Massimiliano Siccardi
For more information about IMMERSIVE VAN GOGH, visit vangoghexhibit.ca.
Feature Image: Immersive Van Gogh
