Subscription boxes and delivery services are here to stay, thanks to their convenient, thought-free processes and consistency. Now, another company is hopping on the trend, offering a unique twist on the delivery services we’ve come to know. For a handful of lucky contest winners, Balderson Cheese will drop some of the finest cheese around on their doorstep, a whole year after they order it. The best part? It’s free.
About the Balderson slowest delivery service
Until March 26th, cheese lovers can order a free block of mouth-watering 1-year-old cheddar cheese, which will be delivered right to their door. It’s like entering a contest, and 100 lucky winners across Canada will win the perfectly aged cheese. The twist? Canadians will have to wait 525,600 minutes–one full year–before receiving the delivery. The slowest delivery service is designed to encourage Canadians to stop and appreciate the finer, savoury things in life.
“Consumers have grown so accustomed to instant gratification and quick meal delivery at the touch of a button without stopping to appreciate the craftsmanship behind each bite,” says Bindia Wijesekera, the company‘s brand manager, in a press release. “At Balderson Cheese, we know the value of slowing down and allowing the right amount of time to heighten the flavour experience. We want to remind Canadians that true, premium quality is worth waiting for. And great taste takes time.”
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According to the release, Balderson will send the 100 lucky winners updates as the year progresses, so that the recipients can check in on their cheese and understand the aging process before they actually receive the aged cheddar block. The contest officially opens on March 7th and closes on March 26th, with the contest winners being selected after the contest closes. Orders can be placed for the contest entry on the website specially designed for the contest.