SHEIN, a global fashion e-retailer, successfully hosted its 1st athleisure-focused pop-up event in Ottawa’s ByWard Market over the past weekend. The “Move & Groove” mini pop-up attracted over 5,000 fashion enthusiasts, offering a vibrant display of sportswear and a variety of engaging activities. The SHEIN Move & Groove pop-up event in Ottawa highlighted popular sportswear collections, including GLOWMODE and SHEIN’s men’s sportswear lines, featuring buttery-soft athletic apparel in vibrant spring hues. Attendees enjoyed exclusive offers with complimentary spring gifts for every purchase, adding a special touch to their shopping experience. The event also featured mini-putt games, providing fun and entertainment for all visitors.
The Yoga Session
A morning yoga session was held at the Ottawa sign in ByWard Market, guided by experienced instructors. This outdoor class offered a peaceful practice of calming and restorative poses, setting a serene tone for the day.
The Charitable Initiative
SHEIN organized a clothing donation drive, encouraging attendees to donate gently used apparel to support Big Brothers Big Sisters of Ottawa. The initiative received a remarkable response, demonstrating the community’s commitment to giving back.
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Extended Offers
For those who couldn’t attend the event, SHEIN is offering an online promotion. Shoppers can use the code ‘sports24’ at checkout to receive a 15% discount on purchases of $49 CAD or more until May 31.
Future Plans
Buoyed by the success of this pop-up, SHEIN plans to host more events highlighting select collections and classic pop-ups in major cities across Canada, continuing to foster community and joy through fashion.
Stay tuned for more exciting SHEIN events bringing fashion enthusiasts together nationwide!
Feature image credit SHEIN
