Buckle up, Canada! Coors Light is dusting off its legendary beer train and hitting the tracks for an ice-cold adventure that’s sure to freeze you in your tracks. Yes, you heard it right – the Chill Train is back and it’s rolling into the Big Game scene with its first-ever tailor-made ad for Canadian eyes. Designed by the creative minds at Droga5, this frosty feature is slated to light up your screens during the game’s first act on CTV and TSN, this coming Sunday, February 11, 2024.
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Emerging straight from the frost-kissed Rockies, the Coors Light Chill Train is on a mission to sprinkle its unique blend of cool vibes and frosty fun across the country. Zipping through Canada’s diverse landscapes at a blistering 1,500 km/h, this iconic beer train leaves a trail of ice in its wake, transforming mundane moments into magical memories, all to the tune of “Love Train” by The O’Jays. It’s not just delivering beer; it’s delivering an ice-cold blast of experience, straight to your watch party.
Leslie Malcolm, Vice President Marketing at Molson Coors Beverage Company, captures the essence of the Chill Train’s return: “With the Big Game drawing in record-breaking Canadian audiences year after year, we thought, ‘What better way to toast to Coors Light’s reigning popularity than with a grand Chill Train spectacle?’ It’s the ultimate cool-down for those hot-headed game day moments, serving up a refreshing dose of chill for everyone, regardless of their football allegiance,” Malcolm enthuses.
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As the Chill Train blazes its trail to the Big Game in Las Vegas, it’s doing more than just painting the town ice blue. Making stops in Vancouver, Calgary, and Toronto, it’s dropping off a treasure trove of prizes for those of legal drinking age. Imagine winning Game Day Bundles complete with a 65” TV and a hefty $580 prepaid gift card, snagging a Coors Light mini fridge, or getting your hands on some exclusive Chill Train swag. It’s a game-day fantasy come to life.
And for those not in the direct path of this frosty express? Fear not! Canadians over the age of 21 can throw their hat in the ring for the grand prize: a trip to the 2025 Big Game event. Just visit coorslight.ca/thechilltrain to find out how you can win. The Coors Light Chill Train isn’t just a mode of transport; it’s a nationwide party on rails, uniting fans with a blast of winter chill for a game day experience that’s as unforgettable as it is cool.
Keep an eye out for the brands’ Super Bowl ad that was recently revealed on YouTube set to take the stage at the LVIII Super Bowl this Sunday.
