The festival season is in full swing, and SHEIN, the global online fashion and lifestyle retailer, is ready to make a splash at two of Canada’s most iconic music festivals: VELD in Toronto and îLESONIQ in Montreal. Known for its trendy and affordable fashion, SHEIN offers a wide range of apparel and products from a global network of vendors. Headquartered in Singapore, the brand is committed to making fashion accessible to all, promoting its on-demand production methodology for a smarter, future-ready industry. With vibrant pop-up activations, engaging social media campaigns, and a host of interactive experiences, SHEIN is set to transform the festival fashion scene this summer. From styling sessions and makeover stations to exciting giveaways and bubble-themed photo booths, SHEIN’s presence at these festivals promises to be a highlight of the season.
SHEIN’s vibrant pop-up activations
Returning to the VELD Music Festival in Toronto, SHEIN will host a pop-up activation from Friday, August 2, to Sunday, August 4. Festival-goers can expect a lively and immersive experience, with a focus on transforming their festival looks. At the heart of the activation is the “Transformation Station,” where attendees can book appointments for a complete festival-ready makeover. This includes styling in the latest SHEIN apparel and accessories, as well as professional hair and makeup services.
The SHEGLAM Bar will also be on-site, offering makeup touch-ups, complimentary nail art, and decorative face stickers to add extra flair. These services are designed to help festival attendees shine and feel their best while enjoying the music and festivities.
VELD Music Festival
Established in 2013, VELD Music Festival has become one of North America’s premier music events, attracting enthusiasts from around the globe. With a lineup of world-class artists, cutting-edge technology, and a vibrant community, VELD delivers exceptional experiences year after year.
- Dates: Friday, August 2 to Sunday, August 4
- Times: Gates open at 12:00 PM each day
- Location: Downsview Park, Toronto, ON
- How to get there: Accessible via TTC (Downsview Park Subway Station), GO Transit, and by car with parking available on-site
Festival fun continues at îLESONIQ
The excitement doesn’t stop in Toronto. SHEIN will continue its pop-up activation at the îLESONIQ music festival in Montreal from Saturday, August 10, to Sunday, August 11. Just like at VELD, festival-goers in Montreal will have the opportunity to enjoy the “Transformation Station,” the SHEGLAM Bar, and a variety of other engaging activities.
At both festivals, attendees can capture memorable moments at SHEIN’s bubble-themed pop-up. The visually striking environment features a 360-degree photo booth surrounded by bubble blasters, bubble machines, and playful props, creating a perfect backdrop for unique social media content.
îLESONIQ Music Festival
Created in 2014, îLESONIQ transforms Montreal’s Parc Jean-Drapeau into an urban oasis for two days each summer. This festival offers fans a unique experience with its playful and colorful universe, featuring top artists and unforgettable moments.
- Dates: Saturday, August 10 to Sunday, August 11
- Times: Gates open at 1:00 PM each day
- Location: Parc Jean-Drapeau, Montreal, QC
- How to get there: Accessible via STM (Jean-Drapeau Metro Station), bike paths, and by car with limited parking available on-site
SHEIN is not just making waves on the ground but also online. From Thursday, July 11, until Monday, July 22, SHEIN is running a TikTok contest campaign with a dedicated “Bubble POP” filter. Participants can showcase their festival-ready outfits using the filter and the #popoutwithSHEIN hashtag. By tagging the brand’s TikTok account @sheinca_, participants enter for a chance to win exciting prizes, including two VIP tickets to either VELD or îLESONIQ music festival and a $2,000 CAD cash prize for travel.
In addition to the TikTok contest, SHEIN will offer chances to win îLESONIQ general admission tickets and SHEIN gift cards through their Instagram and TikTok channels. This blend of digital engagement and on-ground activation ensures that fans can be a part of the SHEIN experience no matter where they are.
Self-expression through fashion
Music festivals are all about self-expression, and SHEIN’s activation at VELD and îLESONIQ embodies this spirit. By providing a one-stop-shop for all festival style needs, SHEIN empowers attendees to create unforgettable looks that capture the essence of these vibrant events.
Festival season fashion trends
This summer, festival fashion is all about making bold statements and embracing vibrant trends. One of the hottest trends is “Brat summer,” characterized by fluorescent green, a trend sparked by pop icon Charli XCX. Festival-goers are expected to coordinate their outfits with friends, creating cohesive group looks that stand out in the crowd. Each night of the festival will have different themes, allowing attendees to showcase their creativity and personal style.
SHEIN’s pop-up activations are the perfect place to explore these trends. From neon apparel to eye-catching accessories, the brand offers everything needed to create show-stopping festival outfits. The “Transformation Station” provides festival-goers with the latest fashion pieces and professional styling, ensuring they are ready to shine under the festival lights.
The pop-up activations are more than just a place to get styled; they’re a celebration of fashion and fun. From the interactive experiences to the exciting giveaways, SHEIN ensures that every festival-goer can make the most of their time at VELD and îLESONIQ.
Join the festival fashion revolution
As the festival season continues, SHEIN’s activations at VELD and îLESONIQ are must-visit destinations for anyone looking to elevate their festival fashion game. Follow SHEIN’s Instagram @shein_ca for updates on appointment availability and more information on their exciting summer plans. Whether you’re in Toronto or Montreal, get ready to immerse yourself in the ultimate festival fashion experience with SHEIN.
Summer 2024: Music Festival season trends
Fluorescent green (Brat summer)
This vibrant colour trend, championed by Charli XCX, is dominating the festival fashion scene. Look for neon green tops, dresses, and accessories to make a bold statement.
Mesh is also in and very neutral–size up for broader shoulders.
Still mesh but a little oversized with a cinched waist.
Matching sets are nothing new this season, but still going strong.
Coordinated group outfits
Festival-goers are teaming up to create cohesive looks. Plan with friends to coordinate colors and themes for each night.
Cowgirl boho sexy glitzy top, and hat.
Tee with a little western flair.
Themed nights
Each night of the festival has a different theme, so pack accordingly. Think along the lines of neon nights, retro vibes, or boho chic.
Musical Festival packing essentials and tips
Must-pack items:
- Comfortable Shoes: Dancing and walking all day requires footwear that’s stylish yet supportive.
- Weather-Appropriate Clothing: Layers are essential for unpredictable weather. Bring a light jacket or poncho.
- Hydration Packs: Staying hydrated is crucial, so pack a refillable water bottle or hydration pack.
- Portable Charger: Keep your phone charged for photos and staying connected with friends.
What not to pack:
- Valuables: Leave expensive jewelry and items at home to avoid loss or theft.
- Bulky Bags: Opt for small, secure bags like fanny packs or crossbody bags.
- Glass Containers: Festivals often prohibit glass for safety reasons. Use plastic or metal alternatives.
- Aerosols: Don’t bring any hairspray or sunscreen spray bottles that aren’t in a squeeze bottle.
By keeping these tips in mind, you’ll be ready to enjoy the festival to the fullest, looking and feeling your best. Whether you’re embracing the latest trends or packing smartly for the weekend, SHEIN’s festival activations will help you make the most of the season.
