Toronto-based company, Corby Spirit and Wine, is helping locals get home safe on New Year’s Eve  

This New Year’s Eve, Corby Spirit and Wine is making sure you can make the most of the city’s celebrations without worrying about how to get home. Say goodbye to ridiculous ride share surges and get home safely thanks to Corby Spirit and Wine, who is partnering with the TTC to offer Torontonians free transportation for the eighth year with #CorbySafeRides. 

About the campaign:  

Starting at 7 p.m. on New Year’s Eve, December 31, all TTC fares will be waived for riders getting to and from celebrations, ensuring they have a safe way home. The rides on all TTC streetcars, buses and subways will be free until 8 a.m. on January 1st.  

“We are very proud to partner with the TTC once again to help Torontonians get to and from their festivities safely on such a busy night. After an evening of celebration, going back safely to your loved ones should never be an afterthought” says Nicolas Krantz, President, Chief Executive Officer of Corby. “As a consumer-centric company, Corby will continue to encourage and remind all Canadians about responsible consumption.” 

Corby is using the hashtag #CorbySafeRides to encourage TTC riders to engage on social media and to provide additional information about the program. To date, Corby’s annual New Year’s Eve TTC partnership program has provided over 1.2 million public transit rides for Torontonians. 

“The TTC is proud to once again partner with Corby to offer complimentary service to our customers this New Year’s Eve,” said Rick Leary, CEO of the Toronto Transit Commission. “Safety is our number one priority and we encourage everyone to celebrate responsibly this holiday season and take the TTC.”  

Visit Corby’s website to learn more about the partnership, how they are taking action on harmful drinking and helping consumers adopt responsible behaviour regarding alcohol. 

About Corby Spirit and Wine:  

Toronto-based Corby Spirit and Wine is a leading Canadian manufacturer, marketer and distributor of spirits and wines. The company owns some of the most recognizable brands in the country, including J.P. Wiser’s®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb’s® rum, Polar Ice® vodka, McGuinness® liqueurs, Foreign Affair® wines and more. The company is publicly traded and listed on the Toronto Stock Exchange.

Created in collaboration with Corby Spirit and Wine.