If you haven’t heard of Nara Smith yet, get ready to see her face everywhere! Nara has been blowing up on TikTok lately, gaining tons of attention for whipping up food and drinks from scratch—all while dressed to the nines. We’re talking homemade nuggets, candy, Fanta, Coca-Cola, and more, all created with an elegant flair that’s become her signature style. With her soothing storytelling voice, Nara has captivated a massive audience, and even caught the eye of Marc Jacobs, who featured her on their social media crafting a Marc Jacobs tote bag from scratch. Now, she’s stepping into the spotlight as the star of Aritzia’s latest campaign.
This season, Aritzia and Nara are inviting us into a quirky little world called the Aritzia Institute for Soft Science, where they’re spilling the secrets behind their top-notch Sweatfleece. The campaign gives us a peek into the craftsmanship and design that make Aritzia’s Sweatfleece something special. With Nara’s calming voice and chic vibe, she takes on the role of a head scientist, leading us through this playful journey. Known for turning everyday things into something extraordinary, Nara’s creative touch perfectly aligns with Aritzia’s knack for transforming basic wardrobe staples into luxurious must-haves.
“Aritzia and I share an appreciation for quality, attention to detail, and exceptional craftsmanship, making this campaign a perfect pairing,” said Smith. “I thoroughly enjoyed playing a head scientist and highlighting the innovation and meticulous process behind Aritzia’s beloved Sweatfleece. Aritzia has truly redefined everyday essentials including sweats, bringing a feeling of luxury to daily wear.”
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