The month of Pride may nearly be over but that doesn’t mean the celebrations need to stop. The LGBTQ2S+ community is always in need of support and love throughout the year. Dove Hair is doing its part with the launch of a new scripted series on Crave, titled The D Cut. The 6-part mid form series showcases inclusion and positive experiences of beauty through hair, as a means of empowerment and expressing yourself.
The series was written by Emmy and CSA award winning writer, Wendy Litner and playwright Audrey Dwyer. It also features an all-Canadian cast. The D Cut drew inspiration from the true story of an iconic queer hair salon, a safe space that the community fought to save when it came under threat.
A love story may be in the spotlight as well, which involves a fun character played by Keara Graves, actor, singer and YouTuber from Toronto.
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Dove Hair and Unilever Entertainment have partnered with Shaftesbury, the team behind global phenomenon Carmilla for the show. The target audience is the younger Gen Z crowd, where the series aims to inspire viewers to create conversation about the importance of the LGBTQ2S+ community. It is also meaningful content for the LGBTQ2S+ viewers and focuses on the importance of self-expression.
The D Cut will exclusively launch on Craveon June 26. It will then run on KindaTV from July 25, 2020, Shaftesbury’s LGBTQ2S+ focused YouTube channel.
Watch The D Cut Series Here
