J.P. Wiser’s is launching a new national campaign with personalized billboards and radio spots. Giving friends the opportunity to toast each other in a big way.

In July 2018, the Canadian whisky brand collected over 1,000 messages via HoldItHigh.ca. All from people across the country who felt their friends deserved recognition. Now, a handful of these public toasts are live across Canada.

In the spirit of the ‘Hold It High’ campaign, J.P. Wiser’s Whisky is bringing the public toast to your town. The Canadian whisky brand will activate its first ever toast recording studio and whisky bar in a customized shipping container set to travel across Canada. The portable studio will give everyone the chance to record their own custom toast. Then they can instantly share it with their friends on social media.

Guests are also invited to sample the newly released J.P Wiser’s Old Fashioned Whisky Cocktail and enjoy live music at the pop-up.