To celebrate Pride Toronto’s first year back in person since 2020, a member of Innovative Medicines Canada is embarking on an engaging campaign called PrEP Choices. And what feels celebratory and fun in the summer heat? Popsicles.

During Pride Toronto’s festival weekend, a fun and colourful PrEP Choices Popsicle Cart will be on Church Street Thursday (June 23) and Sunday (June 26) offering popsicles in an array of Pride-inspired flavours (ex. Sissy that Watermelon) reinforcing that YOU’VE GOT PrEP CHOICES.

And to add to the colour of the activation, we’ve partnered with Canada’s Drag Race Season One Star – BOA the Drag Queen – who has released an energetic video on where to go check out the PrEP Choices Popsicle Cart on Church Street.

The details on the activation:

• Where: The Village – Church Street
• Date: Thursday, June 23 & Sunday, June 26
• What: A fun (and mobile) popsicle cart activation will be on the strip handing out an array of Pride-inspired popsicle flavours.
• Other Goodies: 
  • Fun, Pride-inspired flavours. Some notable call outs are: Sissy That Watermelon, It’s Raining Mango, and Non-Binary Blueberry
  • An assortment of custom buttons influenced by the popsicle flavours