A life-sized ice sculpture of an African elephant will be in Toronto’s Distillery District on World Elephant Day. The Amarula Elephant will be on display at the Distillery District starting at 9:00 am and will remain on-site until it has completely melted. The life-like sculpture will consist of roughly 103 blocks of ice, weighing an estimated 9,344 kilograms. Over the course of the day, this massive ice sculpture will gradually melt. Symbolizing the alarming rate at which African elephants are being killed for their ivory.

Learn more about the illegal poaching of elephants from brand ambassadors and the community onsite. Amarula Canada will also be donating $1 per retweet (@AmarulaElephant; #AmarulaTrust) on World Elephant Day.

For more information about Amarula and their “Don’t Let Them Disappear” campaign, visit: www.amarula.com.

Retweet To Help Make Sure Elephants Don’t Disappear

Starting August 6, the @AmarulaElephant Twitter account and hashtag, #AmarulaTrust, will be launched. It gives voice to the elephant ice sculpture, who will share its story in real-time. Spreading the word about the disappearance of its brothers and sisters in Africa. Before itself disappearing. With the help of Canadians, Amarula Canada will be donating $1 for each of the first 10,000 retweets on World Elephant Day. Donations will go to the Amarula Trust’s impactful global conservation efforts, in partnership with WildlifeDirect.