How to Work with TikTok Influencers to Promote Your Business in Canada?

Around 40% of Canadians between the age of 18 to 24 use TikTok monthly. As the young generation prefers to make purchases online, it’s easier to influence their purchasing habits. Especially when you use a social media platform like TikTok, which seems to be increasing in its popularity not only in Canada but also worldwide. Therefore, it can be said that TikTok is quite beneficial for businesses in Canada and even more when you incorporate TikTok influencers in your marketing strategies. In addition to this, it’s also essential for you to have a sufficient number of followers to help you increase brand awareness quickly. An organic TikTok growth service tool or other TikTok marketing techniques can help you achieve this.  

Thus, in this article, we will guide you on creating an effective TikTok influencer strategy and finding TikTokers relevant to your niche to promote your business in Canada. Keep reading!

How to Create a TikTok Influencer Marketing Strategy the Right Way?

If you want to leverage all the benefits TikTok influencer marketing offers, you should follow these tips.

Make Your TikTok Marketing Goals Clear

As your money, effort, and time will be consumed for TikTok influencer marketing; it’s essential to make them worth it. You should make clear goals that align with your primary marketing objectives.

This will allow you to measure the success of your marketing strategy and amend it accordingly for optimum results.

Research TikTokers Who Best Suit Your Niche

For your influencer marketing to be effective, make sure you research about different TikTokers who best suit your niche. Otherwise, your efforts will be of no use.

You shouldn’t only focus on the number of followers. Instead, you should focus on other aspects as well, like are they a good fit for your brand and how well they create promoted content.

Let the TikTok Influencers Create Content for You Naturally

You should never impose your style of content on the influencer you are collaborating with, as they won’t feel comfortable, and their audience won’t be able to resonate with the sponsored content.

Therefore, it’s important to give them space and let them do their magic, so their followers get attracted to your brand.

Make Sure You Follow the Advertising Standards Canada

According to Advertising Standards Canada, the content creators must mention “paid” or “sponsored” content on their TikTok videos. The same rule applies to brands as well, to mention paid endorsements.  

Mostly TikTok influencers mention #ad or #sponsored on their paid videos, and this is enough. However, it can also be mentioned verbally in the video.

How to Look for TikTok Influencers in Canada? 

Even if you have a fantastic TikTok influencer marketing strategy, you should make sure that you choose the “right” TikTok influencers for your business in Canada.

Understand Your Audience  

You can find plenty of TikTok influencers, however, you should work with those who best resonate with your brand voice. For this, getting to know your audience will also be helpful.

You should look for their interests, age, and location to ensure you are able to maximize the benefits of influencer marketing.

Search on Google 

As TikTok is quite new in the industry as compared to other social media platforms like Twitter and Facebook, you will see the names of top TikTokers being updated on the Google search engine regularly.

For instance, if you own a fashion business, you can search for a TikTok influencer by writing “best fashion TikTok influencers in Canada” in the search bar and hitting enter. You will be provided with their details and videos, so you can opt for one who best suits your preferences.

Search on TikTok and Other Social Media Platforms 

In addition to Google, you can also search for TikTokers on the TikTok app itself. For this purpose, you should go to TikTok’s search bar and scour for the niche relevant to your brand.

It’s also ideal to search for them on other social media platforms like Instagram and YouTube to see what their personality is like and how do they create content.

Asses TikTok Influencers Existing Paid Content

If you’re still worried about investing your money and efforts in the right place, you can always take a look at their paid content already on their TikTok profile.

This way, you will be able to tell their dedication and quality of work. You can also search for #ad and filter out content creators who match your brand voice and style.

Top Canadian TikTok Influencers 

To further help you out, we have jotted down some of the best Canadian TikTok influencers below.

Jamie Milne – @everything_delish

With over 2.3 million followers on TikTok, Jamie posts tons of food content along with scrumptious food recipes. If you own a food-related business, you should check out her TikTok handle.

Sophie Suchan – @sophieesuchan 

This Canadian TikTok influencer posts about beauty, fashion, and the latest trends. Send her a DM to collab if she resonates with your vibe.

Juan Vahos – @1juanromero1

Make sure to check out Juan’s TikTok profile as she creates fun and creative dancing videos with cool edits.

Makayla Anisa – @makaylaanisa

In case you are on the hunt for a Canadian fitness content creator, visit Makayla’s profile to get inspired and inspire your potential customers as well.