Every single one of us have skin, which means every single one of us have some sort of skin care regime. Whether you wash your face once in the morning and move on with your day, or you have a 10-Step routine that is more like a ritual than a chore, we all have some method for caring for our body’s largest organ.
Ask anyone about their skin, and I’m sure they’ll have anywhere from one to a handful of skin concerns, as well. That could be dry skin that is constantly flaky, or oily skin that never stops breaking out. Whatever that concern may be, we are always on the hunt for a solution. Some people spend hundreds of dollars on skincare products with ingredients we’ve never heard of that promise results overnight (namely me). Others are more hands-on, and choose to create lotions and potions in their very own kitchen, anything to alleviate their symptoms. The battle for perfect skin seems to rage on forever, doesn’t it?
Enter: Volition Beauty, the collaborative and transparent beauty brand that is built by real people with real beauty problems, just like you. Let me explain. Co-Creators Brandy Hoffman and Patricia Santos had a vision: to build a company that strayed from the status quo, and delivered beauty products (skincare AND cosmetics!) that empowered women to help redefine an entire industry. With numerous years of experience under their belts, the two created Volition Beauty, and gave consumers a platform to create the products they actually needed with ingredients that actually worked.
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THE CO-CREATION PROCESS
Volition is built on the concept of co-creation, which means that they allow you to submit your own creative ideas for products. “We get our product ideas straight from the source,” says Co-Creator Brandy Hoffman, “there’s no guessing, misreading or assuming. No board rooms attempting to predict trends or decide what the consumer wants.” Serums, balms, powders, and mists are among the various product types that Volition allows creators (which they call “Innovators”) to work with. And Volition Innovators come in many different shapes and sizes – Industry Professionals, Influencer Bloggers, Chemists or Dermatologists, even awesome people like you!
Anuradha Koli, the Product Innovator behind Volition’s Turmeric Brightening Polish, says “I’d always dreamed of creating a beauty or skincare product, but honestly, I had no idea how to go about it. When I came across Volition, I was blown away by their approach because anyone can participate, and it opens the door to all kinds of ideas and innovations.” They’ve cut down their time to market from the industry typical 3-6 months to a super speedy 3-6 weeks, which means that whether or not your idea gets chosen, the product is leaps and bounds ahead of competitors in terms of development.
As a co-creator yourself, you can also browse other people’s ideas, and vote on which ones you want to see become a reality. If a product concept gets enough votes, the “Campaign Winner” moves on to be developed in one of the top labs in the industry, and sold among the rest of the Volition line up.
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SWEETENING THE DEAL
By now you can see that Volition entirely flips the traditional beauty industry structure on it’s head. They are creating opportunities for anyone with an innovative idea to contribute to one of the fastest growing industries in Canada, and with great incentive too! Not only do Innovators become the face of their product, being included in digital materials for e-commerce, product packaging, and marketing content to promote their product, they also receive a portion of sales generated from their concept.
So, how can all of you change-makers get involved? Head over to volitionbeauty.com, and ‘Submit an Idea’. From there you’ll be prompted to take a quiz that evaluates your beauty submission. It’s an interactive and fun way to share your ideas!
Are you an at-home Beauty Guru with some major thoughts on cool and creative new products? Share your fave concepts with us in the comments or on social using #TorontoVIBE, and don’t forget to pitch them to Volition for your chance to make them a reality.
